Senior Content Strategist: CX Storytelling & Strategy (RSU)

Amazon Web Services (AWS); Seattle (WA); On-site; USD 125,000 - 170,000; Full time

Job summary

Amazon Web Services, Inc. is seeking a Content Strategist to develop and execute comprehensive content strategies that guide customers through an AWS narrative across all touchpoints.

The role ensures strategic alignment and consistent brand voice while guiding content creators on delivering personalized experiences. You will lead audits, create strategy calendars, oversee content creation, and analyze performance to inform continuous improvement.

Qualifications

• 6+ years of professional non-internship marketing experience.
• Experience using data and metrics to drive improvements.
• Experience with Excel or Tableau (data manipulation, macros, charts and pivot tables).
• Experience driving direction and alignment with large cross-functional teams and agency partners.

Responsibilities

• Develop and execute overarching content strategies aligned with AWS goals and target audiences.
• Conduct thorough audience and content audits to inform strategy.
• Create and manage content calendars and information architecture.
• Oversee content creation across various formats (blogs, infographics, videos, etc.).
• Optimize content for SEO and multi-platform distribution.
• Analyze performance metrics and recommend improvements.
• Collaborate with cross-functional teams to drive alignment across execution touchpoints.
• Ensure brand and messaging consistency across all content.
• Determine optimal content formats based on persona to drive engagement, lead generation, and brand loyalty.

Skills

Data-driven decision making

Cross-functional collaboration

Marketing analytics

Tools

Excel/Tableau

Job description

Amazon Web Services, Inc. is seeking a Content Strategist to develop and execute comprehensive content strategies that guide customers through an AWS narrative across all touchpoints.

The role ensures strategic alignment and consistent brand voice while guiding content creators on delivering personalized experiences. You will lead audits, create strategy calendars, oversee content creation, and analyze performance to inform continuous improvement.