Senior Content Marketing Manager: Instrumentl

Donation Places; United States; Remote; USD 125,000 - 155,000; Full time

Benefits offered by this job

Equity

Remote work

Health insurance

Bi-annual company retreats

Job summary

Instrumentl is hiring a Senior Content Marketing Manager for a remote role in the United States. The position oversees keyword and topic strategy, editorial standards, and multi-channel content across blog, newsletter, social, and events to grow SEO and GEO traffic.

It reports to the Senior Product Marketing Manager within the Product Marketing team and focuses on nonprofit, grants, fundraising, or mission-driven work.

Qualifications

• Excellent writing and editorial judgment for diverse formats.
• Ability to research and build subject-matter expertise.
• Experience conducting subject-matter interviews and commentaries.
• Background in content strategy and demand generation campaigns.
• Strong SEO and GEO knowledge to drive organic growth.
• Experience managing freelancers or agencies is a plus.

Responsibilities

• Guide keyword and topic strategy to grow SEO and GEO traffic.
• Develop editorial standards and brand voice for all channels.
• Manage content across blog, newsletter, social, and events.
• Collaborate with product teams, agencies, and freelancers.
• Track generative search changes and run tests as needed.

Skills

Strong writing

Editorial judgment

Subject-matter research

Interviews

Content strategy

Demand generation

SEO & GEO knowledge

Freelancers/agency mgmt

Job description

Instrumentl is hiring a full-time Senior Content Marketing Manager for a remote role in the United States. The position grows SEO and GEO traffic, directs keyword and topic strategy, develops editorial standards, and manages content across blog, newsletter, social, and event channels. The salary is $125,000 to $155,000 per year plus equity. Instrumentl does not provide an application deadline, start date, or application contact for this opening.

The role reports to the Senior Product Marketing Manager and works with the Product Marketing team. Instrumentl describes its platform as an operating system for grant-funded organizations and says more than 5,500 nonprofits use it. The official Lever posting is the application route, and preferred experience includes nonprofit, social-impact, grants, fundraising, or nonprofit operations work.

Content Strategy For Grant-Funded Organizations

The manager guides keyword and topic strategy while growing SEO and GEO traffic with product teams, agencies, and freelancers. Editorial work includes setting quality standards, building grants and nonprofit fundraising expertise, and developing Instrumentl's editorial vision and brand voice. The role tracks changes in generative search and recommends tests. It also manages blog, newsletter, social, and event content, so the work connects search strategy with a wider editorial program.

Editorial Production And Demand Generation

Instrumentl expects the manager to produce original research, product copy, and flagship content. The position also supports advertising campaigns, gated assets, landing pages, sales collateral, and nurture sequences. A cross-channel content calendar coordinates the work, while AI workflows support on-brand drafting and quality assurance. The manager also manages freelancers and agency relationships.

Qualifications And Subject Expertise

• Strong writing and editorial judgment
• Ability to build subject-matter expertise through research
• Ability to conduct subject-matter interviews
• Experience with content strategy and demand generation
• SEO and GEO knowledge
• Experience managing freelancers or agencies is preferred

Preferred experience includes nonprofit, social-impact, or mission-driven organizations and work involving grants, fundraising, or nonprofit operations. Those qualifications connect the role's content work to the needs of grant-funded organizations and nonprofit teams.

Remote Team And Compensation

Instrumentl lists a remote United States work location and full-time employment. The published salary range is $125,000 to $155,000 annually, with equity also included in the compensation description.

Instrumentl lists 100% employee health, dental, and vision insurance, 50% dependent coverage, generous paid time off including parental leave, a 401(k), a company laptop, and a home-office stipend. Bi-annual company retreats are also included in the stated benefits.

Instrumentl's published salary range, remote structure, benefits, and nonprofit subject-matter preferences are stated for this nonprofit-sector role.

Instrumentl says its platform has moved more than $1 billion collectively through its users and serves local community organizations, the San Diego Zoo, and the University of Alaska. The Senior Content Marketing Manager role connects that grant-focused product context with editorial strategy, search growth, and content operations.