Senior Content Growth Lead - Nonprofit Grants, Full-Funnel

Instrumentl; Oregon; Hybrid; USD 125,000 - 150,000; Full time

Benefits offered by this job

Health insurance (100% for employees)

Parental leave

401(k)

Home-office stipend

Bi-annual company retreats

Company laptop

Job summary

Instrumentl is seeking a Senior Content Marketing Manager to build and run the content engine that turns nonprofit awareness into pipeline.

You’ll help tell our category story as Instrumentl evolves from a grant discovery tool into the operating system for grant-funded organizations, with writing that is versatile across short and long form content, strategically designed across the full demand funnel and connecting emotionally to move people to act.

Qualifications

• 6+ years of experience in content marketing, performance marketing, or content strategy.
• Experience owning content across the full funnel, from top-of-funnel editorial to bottom-of-funnel conversion assets like landing pages and ad copy.
• Strong command of SEM and SEO fundamentals, plus working knowledge of AEO/GEO and agentic search.
• A performance mindset: comfortable with data and quick to turn results into sharper work.
• Strong writer with sharp editorial judgment and an instinct for the emotional and practical reasons an audience acts.
• Ability to quickly build subject matter expertise in a complex domain through research and SME interviews.

Responsibilities

• Write compelling content across formats — long-form thought leadership, benchmark reports, one-pagers, ads, social posts & website content.
• Have a POV on what types of messaging works best and adjust for each channel including social/digital/SEM/AEO.
• Tell our strategic category story — why Instrumentl is becoming the operating system for grant-funded organizations, and why that matters to the people using it.
• Map content to funnel stage — awareness, consideration, decision — and build sequences that move nonprofits from first touch to customer.
• Build and manage a content calendar coordinating campaigns in partnership with the broader marketing team.

Skills

Content marketing

Performance marketing

Content strategy

Editorial writing

SEM/SEO fundamentals

Job description

Instrumentl is seeking a Senior Content Marketing Manager to build and run the content engine that turns nonprofit awareness into pipeline.

You’ll help tell our category story as Instrumentl evolves from a grant discovery tool into the operating system for grant-funded organizations, with writing that is versatile across short and long form content, strategically designed across the full demand funnel and connecting emotionally to move people to act.