Senior Content Marketing Manager

Instrumentl; Oregon; Hybrid; USD 125,000 - 150,000; Full time

Benefits offered by this job

Health insurance (100% for employees)

Parental leave

401(k)

Home-office stipend

Bi-annual company retreats

Company laptop

Job summary

Instrumentl is seeking a Senior Content Marketing Manager to build and run the content engine that turns nonprofit awareness into pipeline.

You’ll help tell our category story as Instrumentl evolves from a grant discovery tool into the operating system for grant-funded organizations, with writing that is versatile across short and long form content, strategically designed across the full demand funnel and connecting emotionally to move people to act.

Qualifications

• 6+ years of experience in content marketing, performance marketing, or content strategy.
• Experience owning content across the full funnel, from top-of-funnel editorial to bottom-of-funnel conversion assets like landing pages and ad copy.
• Strong command of SEM and SEO fundamentals, plus working knowledge of AEO/GEO and agentic search.
• A performance mindset: comfortable with data and quick to turn results into sharper work.
• Strong writer with sharp editorial judgment and an instinct for the emotional and practical reasons an audience acts.
• Ability to quickly build subject matter expertise in a complex domain through research and SME interviews.

Responsibilities

• Write compelling content across formats — long-form thought leadership, benchmark reports, one-pagers, ads, social posts & website content.
• Have a POV on what types of messaging works best and adjust for each channel including social/digital/SEM/AEO.
• Tell our strategic category story — why Instrumentl is becoming the operating system for grant-funded organizations, and why that matters to the people using it.
• Map content to funnel stage — awareness, consideration, decision — and build sequences that move nonprofits from first touch to customer.
• Build and manage a content calendar coordinating campaigns in partnership with the broader marketing team.

Skills

Content marketing

Performance marketing

Content strategy

Editorial writing

SEM/SEO fundamentals

Job description

Nonprofits do some of the most important work in the world, and most of them are still managing grants in spreadsheets. We're fixing that.

Instrumentl is a profitable, hypergrowth, YC-backed SaaS platform building the operating system for grant-funded organizations. More than 5,500 nonprofits use Instrumentl to discover, track, and win grant funding, from local community organizations to the San Diego Zoo and the University of Alaska. Collectively they’ve moved over $1 billion through our platform.

We're growing quickly, customers love us (check out our G2 reviews!), and we're hiring people who want to build something that matters.

About the role:

We're hiring a Senior Content Marketing Manager, reporting to the Head of Growth Marketing, to build and run the content engine that turns nonprofit awareness into pipeline. You'll help tell our category story as Instrumentl evolves from a grant discovery tool into the operating system for grant-funded organizations, with writing that is versatile across both short and long form content, strategically designed across the full demand funnel and connects emotionally, moving people to act. This is a performance role, too: you’re passionate about measuring outcomes and using data to keep improving it.

What you'll do:

Versatile, conversion-first content

• Write compelling content across formats — long-form thought leadership, benchmark reports, one-pagers, ads, social posts & website content
• Have a POV on what types of messaging works best and adjust for each channel including social/digital/SEM/AEO
• Tell our strategic category story — why Instrumentl is becoming the operating system for grant-funded organizations, and why that matters to the people using it

Full-funnel strategy & execution

• Map content to funnel stage — awareness, consideration, decision — and build sequences that move nonprofits from first touch to customer
• Build and manage a content calendar coordinating campaigns in partnership with the broader marketing team

Data-driven performance marketing

• Understand our audience deeply — who they are, what they do and how we can meet their needs
• Track what's working and what isn't, and use those learnings to optimize
• SEO and AEO: Stay ahead of how generative and agentic search is changing how nonprofits find and evaluate solutions, and create content that moves the needle.

What we're looking for

Required

• 6+ years of experience in content marketing, performance marketing, or content strategy
• Experience owning content across the full funnel, from top-of-funnel editorial to bottom-of-funnel conversion assets like landing pages and ad copy
• Strong command of SEM and SEO fundamentals, plus working knowledge of AEO/GEO and agentic search
• A performance mindset: comfortable with data and quick to turn results into sharper work
• Strong writer with sharp editorial judgment and an instinct for the emotional and practical reasons an audience acts
• Ability to quickly build subject matter expertise in a complex domain through research and SME interviews

Nice to Have

• Experience with nonprofit, social impact, or mission-driven organizations
• Background in grants, fundraising, or nonprofit operations
• Hands-on experience running or optimizing paid digital advertising
• Experience managing freelancers and agency relationships

Compensation & Benefits

For US-based candidates, the target salary range for this role is $125,000 – $150,000 USD, plus equity. Final compensation is determined based on experience, skillset, scope of responsibility, interview performance, and geographic location. We’re committed to paying competitively and equitably.

Benefits

• 100% covered health, dental, and vision insurance for employees (50% for dependents)
• Generous PTO, including parental leave
• 401(k)
• Company laptop and home-office stipend
• Bi-annual company retreats

Instrumentl is evolving rapidly. You’ll always have new challenges and opportunities to grow here.

Instrumentl is an equal opportunity employer. We are committed to building an inclusive workplace and do not discriminate based on race, color, religion, sex, national origin, age, disability, veteran status, sexual orientation, gender identity or expression, genetic information, or any other legally protected status. We encourage candidates from all backgrounds to apply. If you need a reasonable accommodation during the application or interview process, please let us know.