Senior Content Marketing Manager: Instrumentl

USA Lync; Northern (KY); Hybrid; USD 125,000 - 150,000; Full time

Benefits offered by this job

Health insurance

Dental insurance

Vision insurance

Dependent coverage

Paid time off

Parental leave

401(k)

Laptop provided

Home-office stipend

Company retreats

Job summary

Instrumentl is hiring a Senior Content Marketing Manager for a full-time remote role in the USA. You will own content across thought leadership, benchmark reports, website pages, social posts, advertisements, and search-focused work, reporting to the Head of Growth Marketing.

The candidate should have at least six years in content marketing, performance marketing, or content strategy, with strong SEO/SEM skills. Compensation targets are $125,000 to $150,000 plus equity, with full benefits.

Qualifications

• At least six years in content marketing, performance marketing, or content strategy.
• Strong SEO and SEM fundamentals.
• Experience with nonprofit, grants, or social impact content is preferred.

Responsibilities

• Own content across thought leadership, benchmark reports, landing pages, ads, social posts and website content.
• Develop content calendars and coordinate campaigns with the marketing team.
• Track performance and optimize content to drive awareness, consideration and decision stages.

Skills

Full-funnel content

SEO fundamentals

SEM fundamentals

Editorial judgment

Content strategy

Strong writing

Research & interviews

Job description

# Senior Content Marketing Manager: Instrumentl**Instrumentl**USA Start Date09/09/2026$137,500.00 Full-TimeInstrumentl is hiring a Senior Content Marketing Manager for a full-time remote marketing role in the USA. The content marketing manager owns content across thought leadership, benchmark reports, website pages, social posts, advertising, and search-focused work. The role reports to the Head of Growth Marketing and works with the Product Marketing team.The Senior Content Marketing Manager builds content for Instrumentl's grant-funded organization platform. The position requires at least six years of content marketing, performance marketing, or content strategy experience, along with strong SEO and SEM fundamentals. The compensation target is $125,000 to $150,000 plus equity. Instrumentl has not provided an application deadline.* Role: Senior Content Marketing Manager* Employer: Instrumentl* Location: USA* Work mode: Remote* Employment type: Full-time* Salary: $125,000 to $150,000 target range plus equity* Category: Remote JobsApply For This RoleApplicants should have a current resume and examples of content that demonstrate editorial judgment, search knowledge, and full-funnel thinking. The application process and any deadline are not provided by the employer beyond the official application page.## Content Work For Grant-Funded OrganizationsThe Senior Content Marketing Manager writes thought leadership, benchmark reports, one-pagers, advertisements, social posts, and website content. Instrumentl's platform serves grant-funded organizations, so the work requires research that turns nonprofit operating questions into clear, useful material.The role maps content to awareness, consideration, and decision stages. It also communicates Instrumentl's category story across channels while building subject-matter knowledge through research and interviews with subject-matter experts.## Search Channels And Editorial PlanningSearch work covers SEO, SEM, answer engine optimization, generative search, agentic search, and traditional search. The position develops content that can support discovery in search results while retaining the editorial standards expected of a professional marketing team.The manager builds and maintains content calendars, coordinates campaigns with the wider marketing team, and tracks performance. The role also includes channel-specific messaging across social, digital, SEM, and answer-focused search.* Thought leadership and benchmark reports* Landing pages and advertising copy* Social and website content* SEO, SEM, AEO, and GEO work* Content calendars and campaign coordination## Team Scope And CompensationInstrumentl describes itself as a profitable, YC-backed software company that operates a platform for grant-funded organizations. More than 5,500 nonprofits use the platform, and the company states that more than $1 billion has moved through it.The compensation target is $125,000 to $150,000, with equity. The benefits package includes fully covered employee health, dental, and vision insurance, 50% dependent coverage, paid time off, parental leave, a 401(k), a company laptop, a home-office stipend, and twice-yearly company retreats.## Qualifications For The Content Marketing ManagerThe position requires full-funnel content ownership, strong SEO and SEM fundamentals, a data-informed performance mindset, and strong writing and editorial judgment. The manager must also be able to build subject-matter expertise through research and interviews.Instrumentl prefers experience with nonprofit, social impact, grants, fundraising, or nonprofit operations. Experience with paid digital advertising and management of freelancers or agency relationships is also preferred.## Questions About The Remote Marketing Role### What is the employment type?The position is full-time.### Where is the role based?The role is remote in the USA.### What salary is listed?The target salary range is $125,000 to $150,000 plus equity.### What experience is required?The role requires at least six years in content marketing, performance marketing, or content strategy.Instrumentl has not provided an application deadline. The official application page is the only application route identified for this role.The position combines editorial production with search strategy, audience understanding, campaign coordination, and performance analysis. Its work reaches both early-stage awareness content and conversion-focused assets.