Senior Content & Digital Campaign Planner

Publicis Groupe; New York (NY); On-site; USD 66,000 - 102,000; Full time

Job summary

Publicis Groupe’s PLUS+ by Publicis is seeking a Sr. Planner of Content and Digital Partnerships to oversee day-to-day execution of content and digital campaigns under the Supervisor. You will activate strategic plans and drive implementation across campaigns for iconic brands.

You will plan and optimize campaigns, present media recommendations, and draw insights from data, while coordinating with teams and vendors to ensure on-time, accurate delivery and strong client relationships.

Qualifications

• 1.5+ years in media planning/strategy/digital investment/content marketing
• Agency experience highly preferred
• Digital investment tools: Prisma, Lumina, Wrike, Comscore, JIRA, DCM, DoubleVerify, Salesforce, MP, Amazon Attribution
• Content investment tools: Infegy, MRI, Scarborough, eMarketer, MOAT, Fluency (Influencer Product)
• Willingness to travel for client shoots/meetings

Responsibilities

• Plan, implement and execute integrated campaigns across content and digital
• Support Supervisor in presenting media recommendations and campaign results
• Draw actionable insights from syndicated data and past performance
• Manage day-to-day planning, research, trafficking, reporting, analytics and billing
• Draft consideration sets and RFPs
• Evaluate vendor proposals for best value
• Build media plan and recommendations with the AD
• Ensure campaigns are set up on time with QA
• Review IMO and build insights for performance
• Manage billing and support the assistant planner
• Manage buys, makegoods and added value negotiations
• Develop strong client relationships and demonstrate expertise
• Provide accountability for seamless executions
• Craft POVs to assess opportunities and innovation
• Coordinate relationships with Content and Digital partners
• Schedule L&L for teams
• Train Assistants in process and tools

Skills

Media planning

Strategy

Digital investment

Content marketing

Content experience

Tools

Prisma

Lumina

Wrike

Comscore

JIRA

DCM

DoubleVerify

Salesforce

MP

Amazon Attribution

Job description

Publicis Groupe’s PLUS+ by Publicis is seeking a Sr. Planner of Content and Digital Partnerships to oversee day-to-day execution of content and digital campaigns under the Supervisor. You will activate strategic plans and drive implementation across campaigns for iconic brands.

You will plan and optimize campaigns, present media recommendations, and draw insights from data, while coordinating with teams and vendors to ensure on-time, accurate delivery and strong client relationships.