Senior Planner, Content (CPG Client)

Zenith; New York (NY); On-site; USD 66,000 - 102,000; Full time

Job summary

Publicis Groupe’s PLUS+ unit is building a global content and digital partnerships team to drive strategic campaigns for PepsiCo brands. The Sr.

Planner will manage day-to-day execution, activate content/digital plans, and collaborate with strategy, analytics, and operations to deliver integrated campaigns and insights. The role requires 1.5+ years in media planning/strategy/digital investment with agency experience preferred, and offers a path to impact a global model launch across brands like

Qualifications

• 1.5+ years of experience in media planning/strategy/digital investment/content marketing/content experience.
• Agency experience highly preferred.
• Experience with Prisma, Lumina, Wrike, Comscore, JIRA, DCM, DoubleVerify, Salesforce, MP, Amazon Attribution.
• Content investment tools like Infegy, MRI, Scarborough, eMarketer, MOAT, Fluency.

Responsibilities

• Plan, implement, and execute integrated campaigns across content and digital.
• Present media recommendations and campaign results to clients.
• Draw actionable insights from syndicated data and past performance.
• Manage day-to-day planning, research, trafficking, reporting, analytics and billing with assistant support.
• Draft consideration sets and RFPs; evaluate vendor proposals for best value.
• Build media plans and recommendations with senior input; QA campaigns pre/post launch.
• Review IMO and develop insights to outline performance and optimizations.
• Oversee billing; support the assistant negotiator/planner.
• Manage buys, makegoods, and added-value negotiations with the AD.
• Develop strong client relationships and demonstrate brand/content/digital expertise.
• Provide accountability for seamless executions; craft POVs on opportunities.
• Coordinate with Content and Digital partners; train junior staff.

Skills

Media planning

Strategy

Digital investment

Content marketing

Content experience

Tools

Prisma

Lumina

Wrike

Comscore

JIRA

DCM

DoubleVerify

Salesforce

MP

Amazon Attribution

Infegy

MRI

Scarborough

eMarketer

MOAT

Fluency

Job description

Company Description

PLUS+ by Publicis is PepsiCo's dedicated global marketing and media operating model, bringing together the best talent, capabilities, technology, data, and expertise from across Publicis Groupe into one integrated team. Supporting iconic brands including Pepsi, Gatorade, Lay's, Doritos, Cheetos, Mountain Dew, and Quaker, PLUS+ is designed to accelerate growth, innovation, and transformation at scale.

Company Description

PLUS+ by Publicis is PepsiCo's dedicated global marketing and media operating model, bringing together the best talent, capabilities, technology, data, and expertise from across Publicis Groupe into one integrated team. Supporting iconic brands including Pepsi, Gatorade, Lay's, Doritos, Cheetos, Mountain Dew, and Quaker, PLUS+ is designed to accelerate growth, innovation, and transformation at scale.

This is a unique opportunity to join a team being built from the ground up and help shape the future of marketing for one of the world's most recognized consumer brands. Team members work alongside industry-leading experts across strategy, media, commerce, analytics, data, technology, and operations while contributing to a first-of-its-kind global model launch.

If you're energized by innovation, transformation, and the chance to make a visible impact on a global business, PLUS+ offers an opportunity unlike any other in the industry.

Overview

The Sr. Planner of Content and Digital Partnerships manages the day-to-day execution of content and digital campaigns, reporting to the Supervisor. Role will activate content and digital strategic plan development and all aspects of implementation.

Responsibilities

• Help in planning, implementing and executing integrated campaigns across content and digital
• Support Supervisor in presenting media recommendations and campaign results to clients
• Draw actionable insights based off syndicated data (i.e. competitive, consumer) and past performance
• Manage day to day planning, research, trafficking, reporting, analytics and billing, with the help of the assistant
• Draft consideration sets and RFP
• Evaluate vendors proposal and provide feedback to ensure best value for clients
• Build media plan and recommendation with the help of the AD
• Ensure campaigns set up is executed in time and with no errors (Prisma, Trafficking) – QA pre and post launch
• Review IMO and build insights to outline performance and optimizations
• Manage billing process, supporting the assistant negotiator/planner
• Manage buys, makegoods and added value negotiations with the AD
• Develop strong relationship with clients by demonstrating expertise, passion for brands and the content and digital landscape.
• Provide accountability for seamless executions
• Craft POVs to assess media opportunities and innovation prospects based on clients objectives
• Build relationships with Content and Digital marketplace partners to analyze value and applicability for RB
• Coordinate and schedule L&L for teams
• Train Assistant Planners/Planners in process, best practices, media planning, billing, reporting, trafficking, analytics, and tools associated to Content and Digital needs.

Qualifications

• 1.5+ years of experience in media planning/strategy/digital investment/content marketing/content experience
• Agency experience highly preferred
• Digital Investment: Prisma, Lumina, Wrike, Comscore, JIRA, DCM, Double Verrify, Sales Force, MP, Amazon Attribution,
• Content Investment: Infegy, MRI, Scarburough, eMarketer, MOAT, Fluency (Influencer Product)
• Travel when needed for client shoots and meetings.

Additional Information

Our Publicis Groupe motto “Viva La Différence” means we’re better together, and we believe that our differences make us stronger. It means we honor and celebrate all identities, across all facets of intersectionality, and it underpins all that we do as an organization. We are focused on fostering belonging and creating equitable & inclusive experiences for all talent.

Publicis Groupe provides robust and inclusive benefit programs and policies to support the evolving and diverse needs of our talent and enable every person to grow and thrive. Our benefits package includes medical coverage, dental, vision, disability, 401K, as well as parental and family care leave, family forming assistance, tuition reimbursement, and flexible time off.

If you require accommodation or assistance with the application or onboarding process specifically, please contact [e-mail].

All your information will be kept confidential according to EEO guidelines.

Veterans Encouraged to Apply.

Compensation Range: USD $66,120.00 - USD $101,790.00/Annually. This is the pay range the Company believes it will pay for this position at the time of this posting. Consistent with applicable law, compensation will be determined based on the skills, qualifications, and experience of the applicant along with the requirements of the position, and the Company reserves the right to modify this pay range at any time. Temporary roles may be eligible to participate in our freelancer/temporary employee medical plan through a third-party benefits administration system once certain criteria have been met. For regular roles, the Company will offer medical coverage, dental, vision, disability, 401k, and paid time off. The Company anticipates the application deadline for this job posting will be 12/13/2026.