Senior Content Designer: Patient Intake & Clinical

Bask Health; New York (NY); On-site; USD 110,000 - 150,000; Full time

Job summary

Bask Health is seeking a Senior Content Designer to lead the development of clear, accurate content for patient intake and clinical workflows. You will shape language, labels, and guidance across questionnaires, screens, and confirmations, ensuring accessibility and clinical accuracy.

You will own complex content initiatives, partner with product designers, clinicians, and engineers, and help design reusable content patterns across the platform, while maintaining a patient-focused, user-friendly

Qualifications

• 5+ years of professional experience in content design, UX writing, product content strategy, or a closely related field.
• Strong portfolio demonstrating content design work for digital products.
• Experience independently owning content design projects from discovery through implementation.
• Strong understanding of user-centered content design principles.
• Experience writing for complex digital products, applications, or multi-step workflows.
• Excellent writing, editing, and information organization skills.
• Ability to simplify complicated information without losing essential meaning.
• Experience creating interface content, including labels, instructions, helper text, errors, and confirmation messages.
• Strong understanding of information architecture and content hierarchy.
• Experience designing content for forms, onboarding flows, or transactional experiences.
• Familiarity with plain-language writing principles.
• Understanding of accessibility and inclusive content practices.
• Ability to create consistent terminology across complex products.
• Experience developing or contributing to content guidelines and design systems.
• Familiarity with Figma or comparable collaborative product design tools.
• Experience collaborating closely with product designers and product managers.
• Ability to work effectively with software engineers during implementation.
• Familiarity with usability testing and user research methods.
• Experience incorporating user feedback into content improvements.
• Ability to evaluate content decisions based on clarity, comprehension, and task completion.
• Strong attention to detail and accuracy.
• Ability to communicate content recommendations and explain design decisions.
• Experience working with subject matter experts to validate specialized information.
• Strong organizational skills and ability to manage multiple content priorities.
• Ability to independently deliver high-quality content design work in a collaborative product environment.

Responsibilities

• Lead content design for patient intake questionnaires and healthcare-related workflows across Bask Health.
• Develop clear, concise, and accessible language for complex digital product experiences.
• Write and improve questionnaire instructions, question labels, helper text, and response options.
• Design content for multi-step intake flows, including introductions, progress messaging, and completion states.
• Simplify complex terminology while preserving the meaning of approved clinical and operational information.
• Collaborate with product designers to improve the clarity and usability of patient-facing interfaces.
• Create content for form validation, error messages, and recovery experiences.
• Develop clear confirmation messages and next-step instructions.
• Improve how patients understand required information, acknowledgments, and consent-related interfaces.
• Design content for patient status updates and administrative workflow communications.
• Create consistent terminology across intake, clinical, pharmacy, and patient-facing experiences.
• Partner with clinical and pharmacy stakeholders to validate specialized terminology and workflow language.
• Ensure that content accurately reflects approved product functionality and operational processes.
• Develop reusable content patterns for questionnaires and other configurable workflows.
• Contribute to content standards within Bask Health's broader design system.
• Establish writing guidelines for tone, terminology, clarity, and accessibility.
• Work with product managers to define content requirements early in product development.
• Collaborate with engineers to ensure content is implemented correctly.
• Participate in product discovery and help identify content-related usability problems.
• Review user journeys to identify confusing instructions or unnecessary cognitive effort.
• Support usability testing focused on comprehension, terminology, and task completion.
• Use research findings and product feedback to improve existing content.
• Help structure complex information so users can find and understand what they need.
• Review content across responsive interfaces and different screen sizes.
• Support content consistency across configurable merchant experiences.
• Identify opportunities to reduce unnecessary text without removing important information.
• Document content decisions, terminology standards, and reusable writing patterns.
• Independently own complex content design initiatives from discovery through implementation and iteration.

Skills

Content design

UX writing

Product content strategy

User-centered design

Complex digital products

Multi-step workflows

Plain-language writing

Accessibility

Healthcare terminology

Terminology standards

Content guidelines

Design systems

Collaboration with PMs

Tools

Figma

Job description

Bask Health is seeking a Senior Content Designer to lead the development of clear, accurate content for patient intake and clinical workflows. You will shape language, labels, and guidance across questionnaires, screens, and confirmations, ensuring accessibility and clinical accuracy.

You will own complex content initiatives, partner with product designers, clinicians, and engineers, and help design reusable content patterns across the platform, while maintaining a patient-focused, user-friendly