Product Content Architect for SaaS Health Platform

Bask Health; New York (NY); On-site; USD 90,000 - 130,000; Full time

Job summary

Bask Health seeks a Product Content Strategist to define how content is structured, written, and managed across its software platform. You’ll shape terminology, voice, and reusable content patterns supporting merchant, patient, and internal experiences.

This hands-on role spans content strategy, UX writing, IA, and cross-functional teamwork to ensure scalable, accessible product content. You’ll collaborate with product designers, managers, engineers, and researchers to implement content

Qualifications

• 5+ years of professional experience in content strategy, content design, UX writing, or a closely related field.
• Strong portfolio demonstrating product content strategy and implementation.
• Experience developing content standards for digital products.
• Strong writing, editing, and information organization skills.

Responsibilities

• Develop and maintain a product content strategy across Bask Health's software platform.
• Establish clear content principles that guide product writing and information organization.
• Create and maintain UX writing standards for merchant-facing and patient-facing experiences.
• Develop terminology guidelines to ensure consistent language across applications.
• Build reusable content patterns for common interface interactions.
• Contribute content standards and guidance to Bask Health's design system.
• Define voice and tone principles appropriate for different product contexts.
• Establish naming conventions for features, settings, workflows, and navigation elements.
• Review existing product content to identify inconsistencies and opportunities for improvement.
• Develop scalable approaches to content organization and maintenance.
• Collaborate with product designers to improve information architecture.
• Work with UX writers and content designers to establish shared writing practices.
• Create guidance for error messages, notifications, confirmations, and system states.
• Develop standards for onboarding instructions and multi-step workflow content.
• Help structure complex merchant configuration and administrative experiences.
• Support consistency across patient questionnaires and healthcare-related workflows.
• Partner with product managers to define content requirements for new features.
• Collaborate with engineers to understand content implementation constraints.
• Recommend approaches for managing reusable interface strings and content patterns.
• Support content documentation and change management across product releases.
• Review terminology and content patterns across configurable merchant experiences.
• Work with clinical and pharmacy stakeholders to validate specialized terminology when required.
• Incorporate accessibility and plain-language principles to make content clearer and more inclusive.
• Collaborate with researchers to evaluate comprehension and content usability.
• Present content analytics and user feedback to inform product decisions.
• Leverage technical knowledge to incorporate content updates directly into codebases and version control systems.
• Recommend legal or compliance risk mitigation strategies for content.
• Balance product vision with cost and time considerations, and iterate policy decisions to maximally impact user gains further.
• Translate content into multiple languages when needed, incorporating best practices for localization and global support.
• Help prioritize content initiatives based on user data and business objectives, fostering measurable impact.
• Collate accurate KPI tracking during content life cycle and coverage across instructions leads in engagement.

Skills

5+ years in content strategy

UX writing

Information architecture

Content governance

Collaboration with product/design

Tools

Figma

Content management systems

Job description

Bask Health seeks a Product Content Strategist to define how content is structured, written, and managed across its software platform. You’ll shape terminology, voice, and reusable content patterns supporting merchant, patient, and internal experiences.

This hands-on role spans content strategy, UX writing, IA, and cross-functional teamwork to ensure scalable, accessible product content. You’ll collaborate with product designers, managers, engineers, and researchers to implement content