Senior Consumer Insights Leader — Hybrid & Impactful Research

AAA Mountain West Group; Walnut Creek (CA); Hybride; USD 132 000 - 166 000; Plein temps

Avantages offerts par ce poste

401k matching

Medical insurance

Dental insurance

Vision insurance

Wellness program

Paid holidays

Paid time off

Volunteer hours

Collaboration

AAA Classic Membership

Product discounts

Tuition reimbursement

Résumé du poste

AAA Mountain West Group in Walnut Creek, CA seeks a Senior Consumer Insights Manager to lead the Learning Agenda across qualitative and quantitative research, informing advertising, member acquisition, and product optimization.

The ideal candidate will independently plan and execute research, select methodologies, and present insights to stakeholders at all levels. This hybrid role requires 3 days/week in office.

Qualifications

• Experience with Qualtrics platform, including survey programming and dashboards.
• Bachelor's or Master's degree in a relevant field with multiple years in market research/consumer insights.

Responsabilités

• Custom Research Execution across multiple projects with stakeholders.
• Prepare senior leadership-ready reports with actionable insights.
• Represent the voice of the customer and translate findings into business recommendations.
• Incorporate macro trends and secondary research into strategic insights.

Connaissances

Quantitative research

Qualitative research

Ad testing

Brand tracking

MaxDiff

Conjoint

TURF

Data storytelling

Excel

Stats IQ

Formation

Bachelor's degree in business/marketing/psychology

Master's degree in related area

Outils

Qualtrics

Excel

PowerPoint

Google Suite

Description du poste

AAA Mountain West Group in Walnut Creek, CA seeks a Senior Consumer Insights Manager to lead the Learning Agenda across qualitative and quantitative research, informing advertising, member acquisition, and product optimization.

The ideal candidate will independently plan and execute research, select methodologies, and present insights to stakeholders at all levels. This hybrid role requires 3 days/week in office.