Sr Consumer Insights Manager

AAA Mountain West Group; Walnut Creek (CA); On-site; USD 132,000 - 166,000; Full time

Benefits offered by this job

401k matching

Medical insurance

Dental insurance

Vision insurance

Wellness program

Paid holidays

Paid time off

Volunteer hours

Collaboration

AAA Classic Membership

Product discounts

Tuition reimbursement

Job summary

AAA Mountain West Group in Walnut Creek, CA seeks a Senior Consumer Insights Manager to lead the Learning Agenda across qualitative and quantitative research, informing advertising, member acquisition, and product optimization.

The ideal candidate will independently plan and execute research, select methodologies, and present insights to stakeholders at all levels. This hybrid role requires 3 days/week in office.

Qualifications

• Experience with Qualtrics platform, including survey programming and dashboards.
• Bachelor's or Master's degree in a relevant field with multiple years in market research/consumer insights.

Responsibilities

• Custom Research Execution across multiple projects with stakeholders.
• Prepare senior leadership-ready reports with actionable insights.
• Represent the voice of the customer and translate findings into business recommendations.
• Incorporate macro trends and secondary research into strategic insights.

Skills

Quantitative research

Qualitative research

Ad testing

Brand tracking

MaxDiff

Conjoint

TURF

Data storytelling

Excel

Stats IQ

Education

Bachelor's degree in business/marketing/psychology

Master's degree in related area

Tools

Qualtrics

Excel

PowerPoint

Google Suite

Job description

Why Work For Us?

• Great Pay - opportunity to participate in AAA discretionary annual incentive plan or other incentive plans depending upon position
• 401k Matching – $1 for $1 company match up to 6% of eligible earnings per pay period
• Benefits – Medical, Dental, Vision, wellness program and more!
• Paid Holidays
• Paid Time Off – Team Members accrue paid time off monthly.
• Depending on position, an additional 24 hours per year are earmarked for volunteer activities.
• Collaborative Environment – AAA will value your contribution to providing exceptional service to our members
• Free AAA Classic Membership
• AAA Product Discounts
• Tuition Reimbursement Program .

At AAA, our Team Members strive to deliver amazing service and help our Members live life more confidently by delivering to them amazing service and a portfolio of outstanding products that benefit them. In doing so, we align with our True North vision of creating Members for life.

Job Description

The Senior Consumer Insights Manager will be responsible for developing and executing the Learning Agenda, encompassing both qualitative and quantitative research initiatives. This role involves communicating key findings to internal stakeholders, and fostering a deeper understanding of consumer behavior to inform advertising, AAA Member acquisition, product line optimizations, positioning and more. The ideal candidate will independently lead research planning and execution, demonstrating expertise in selecting appropriate methodologies to address research objectives. This individual possesses an excellent understanding of standard research methodologies and is a trusted thought partner, sought after for their insightful perspectives and research expertise. The Senior Consumer Insights Manager thrives on ambiguous questions, effectively helping teams refine their objectives and translate them into business-oriented research plans. Exceptional presentation skills are essential, with comfort and proficiency in presenting to internal stakeholders at all levels. NOTE: This role is hybrid and requires 3 days a week in our Walnut Creek, CA office.

RESPONSIBILITIES / JOB DUTIES

• Custom Research Execution Manage and executive multiple research projects simultaneously with seamless execution, ensuring high quality work, and close collaboration with stakeholders. Lead vendor and agency partner research projects to select the best methodology and tools to maximize learning and value from projects. Manages outside vendors on projects that could include brand equity tracking, positioning, communication and advertising testing, new product concept and product testing, and larger strategic projects. Be a strategic thought leader and collaborate with cross-functional partners such as product, digital, sales, analytics, etc.
• Reporting Be able to create senior leadership ready reports with actionable insights to help drive business decisions. Be able to translate data into storytelling that simply and concisely advises on key insights and business recommendations. Have the ability to convert complex data and findings into understandable tables, graphs, and written reports. Have the ability to pull disparate pieces of data together, analyze data, uncover insights and then create concise and compelling stories to bring those insights to life.
• Voice of the Customer Deep understanding of Qualtrics, including survey programming, Stats IQ, Dashboard creation, embedded data implementation, sample integration and trouble shooting. Be a curious, creative thinker who champions the voice of the consumer.
• Trends Incorporate macro trends into everyday activities and articulate how these trends influence our Members mindset and purchase behaviors. Distill secondary research into synthesized insights to help the organization understand how macro, consumer and industry trends affect our business.

KNOWLEDGE AND SKILLS

• Evidence of strong quantitative and qualitative research experience, including ad testing, brand tracking, value proposition research, max diff, conjoint, TURF and more.
• Experience working with and managing third-party vendors end-to-end on projects, including RFP, timeline, methodology and reporting.
• Strong analytical skills, and understanding of statistics and data.
• Experience with Qualtrics research platform, including survey programming, sample deployment, implementation, dashboard creation and crosstabs/stats IQ.
• Strong story telling skills, both visual (creating graphs and data visualization through ppt and google slides) written, and oral.
• Exceptional skills in Excel, PowerPoint, Google Suite, etc.
• Proven track record of turning consumer research into actionable insights to drive business decisions.
• Ability to self-prioritize and deliver against competing concurrent projects.
• Ability to deliver on tight timelines and move quickly with cross-functional teams to execute on decisions while maintaining attention to detail.
• Ability to seek out and build relationships within the business to become a trusted and valued strategic partner.
• Strong interpersonal and collaborative skills, while also being able to work independently.

EDUCATION, COMPETENCIES, CERTIFICATIONS/LICENSES

• Minimum Requirements: Bachelor's degree in business, statistics, marketing, psychology, consumer behavior or related discipline plus 8 years of experience in market research or consumer insights field
• Or a Master's degree in a related area plus 6 years of experience in market research or consumer insights field

We target between minimum and midpoint of the range, and all offers are subject to a fair pay analysis.

Compensation Range: Min: $132,465.00 - Mid: $165,580.00

Welcome to AAA Mountain West Group (MWG), serving Northern California, Nevada, Utah, Arizona, Alaska, Wyoming, and Montana. We believe our team should make their mark: over every mile and at every moment, we pride ourselves at helping our Members outsmart life’s obstacles. We are a not-for-profit, membership-based organization that has served our Members for over a century: from our legendary roadside assistance and award-winning insurance products to free travel planning and new innovations.