Member-Centric Insights Manager (Hybrid)

VASA Fitness; Englewood (CO); Hybrid; USD 92,000 - 107,000; Full time

Benefits offered by this job

Gym memberships

401k options

Hybrid schedule

Health benefits

Paid holidays

Parental leave

Job summary

VASA Fitness in Colorado Corporate Office is seeking a Consumer Insights Manager to own the platforms, programs, and deliverables that bring member research to life across the business. You will lead qualitative and quantitative studies and partner with cross-functional teams to turn data into actionable insights.

The role includes overseeing VoC and brand-tracking programs, coordinating vendors, and driving AI-assisted Synthesis workflows.

Qualifications

• Hands-on Qualtrics experience, including survey programming and data management.
• Familiarity with social listening tools and online communities or panels.
• Strong data hygiene/QA skills; ability to ensure data quality across programs.
• Curiosity about AI and its impact on research workflows; experience with AI tools for synthesis or reporting.
• Clear written and verbal communication; ability to translate complex data for non-research audiences.

Responsibilities

• Design and execute qualitative and quantitative research programs (e.g., conjoint, MaxDiff, concept testing).
• Build and quality-assure survey programs in the VoC platform.
• Own response coding and data integrity across listening programs.
• Manage the insights community, recruitment, study design, and translation of outputs into actionable findings.
• Support brand tracker execution and cross-wave analysis.
• Monitor social listening signals and synthesize findings for regular reporting.
• Collaborate with CRM, data, and analytics to connect behavioral data with attitudinal insights.
• Develop AI-assisted research workflows for prompt-driven synthesis and repeatable processes.
• Coordinate vendors and manage timelines, deliverables, and budgets.
• Manage projects in Asana with stakeholder visibility.

Skills

Qualtrics

Social listening

Data hygiene

AI-driven synthesis

Communication

Vendor coordination

Analytical thinking

Tools

Databricks

Asana

Job description

VASA Fitness in Colorado Corporate Office is seeking a Consumer Insights Manager to own the platforms, programs, and deliverables that bring member research to life across the business. You will lead qualitative and quantitative studies and partner with cross-functional teams to turn data into actionable insights.

The role includes overseeing VoC and brand-tracking programs, coordinating vendors, and driving AI-assisted Synthesis workflows.