Senior Consumer Insights Lead for Growth & Strategy

Tyson Foods, Inc.; Springdale (AR); On-site; USD 90,000 - 130,000; Full time

Benefits offered by this job

Paid time off

401(k) plans

Health, life, dental, vision benefits

Job summary

Tyson Foods, Inc. is seeking a Manager of Consumer Insights to lead the development and delivery of learning plans for assigned brands within the Tyson Foods portfolio.

You will partner with cross-functional teams to clarify questions, choose learning approaches, and deliver objective recommendations guiding brand, innovation, and growth decisions. You will translate business priorities into focused learning plans, lead complex research programs, and manage budgets and stakeholders.

Qualifications

• Bachelor's degree in Marketing, Psychology, Marketing Research or related field.
• 5+ years of relevant experience preferably on manufacturer-side and with a branded consumer-packaged-goods company or combination of supplier-side and manufacturer-side experience.
• Innovation and Food industry experience is a plus.
• Proficiency with Microsoft 365; experience with and/or the ability to learn and apply research, analytics, visualization, knowledge-management, and AI-enabled tools.
• Demonstrated success in leveraging consumer insights to drive business results.
• Excellent planning and project management skills.
• Willingness to use a Test-and-learn approach to explore emerging research methods.

Responsibilities

• Translate business priorities into focused learning plans with clear decisions, action standards, timing, and investment requirements.
• Ensure the consumer learning agenda is completed to address business objectives by working with cross-functional teams in Innovation, Marketing, Business Units, R&D, Sales, suppliers, agencies, and consultants.
• Utilize best-in-class research practices as well as new and innovative methods to execute primary research; source syndicated scanner and panel data when relevant.
• Independently lead complex qualitative, quantitative, and integrated research programs from problem definition through business recommendation.
• Manage suppliers, project quality, timing, budget, and stakeholder alignment across multiple initiatives.
• Effectively manage consumer insights budget to proactively address both immediate and forward-looking strategic needs.

Skills

Consumer insights

Objective POV

Project management

Test-and-learn

Marketing fundamentals

Qualitative methods

Trend analysis

Rapport building

Education

Bachelor's degree in Marketing/Psychology/Marketing Research or related field

Master's degree preferred

Tools

Microsoft 365

Job description

Tyson Foods, Inc. is seeking a Manager of Consumer Insights to lead the development and delivery of learning plans for assigned brands within the Tyson Foods portfolio.

You will partner with cross-functional teams to clarify questions, choose learning approaches, and deliver objective recommendations guiding brand, innovation, and growth decisions. You will translate business priorities into focused learning plans, lead complex research programs, and manage budgets and stakeholders.