Consumer Insights Analyst - AI-Driven Brand Learning

Tyson Foods; Springdale (AR); On-site; USD 55,000 - 75,000; Full time

Job summary

Tyson Foods seeks an Analyst in Consumer Insights to support execution, analysis, and communication of consumer learning across brands and workstreams. You will help transform consumer data into actionable insights, working with cross-functional partners and leveraging emerging AI-enabled tools.

The role offers exposure to diverse research methodologies, data storytelling, and the opportunity to build broad experience in consumer insights within the Tyson Foods portfolio.

Qualifications

• Bachelor’s degree in Marketing, Psychology, Marketing Research or related field.
• Minimum 1 year of relevant experience in consumer insights, market research, analytics, marketing, brand management, consulting, or related area.
• Proficiency with Microsoft 365, particularly Excel and PowerPoint.
• Strong analytical thinking, attention to detail, and ability to communicate findings clearly.

Responsibilities

• Coordinate timelines, stakeholders, suppliers, and research materials for consumer studies.
• Translate business needs into learning objectives, research questions, and actionable recommendations.
• Conduct secondary research and synthesize prior consumer research, trends, and competitive information.
• Analyze qualitative and quantitative information to identify patterns and business implications.
• Support design, programming, fielding, quality control, and analysis of studies conducted through DIY research platforms.
• Create charts, summaries, reports, and presentations communicating findings clearly.
• Synthesize learnings across sources and identify implications and preliminary recommendations.
• Maintain organized research files and add metadata to the insights repository.

Skills

Analytical thinking

Attention to detail

Communication

Team collaboration

Problem solving

Curiosity about consumers

Education

Bachelor's Degree in Marketing, Psychology, Marketing Research or related field

Tools

Microsoft Excel

PowerPoint

Job description

Tyson Foods seeks an Analyst in Consumer Insights to support execution, analysis, and communication of consumer learning across brands and workstreams. You will help transform consumer data into actionable insights, working with cross-functional partners and leveraging emerging AI-enabled tools.

The role offers exposure to diverse research methodologies, data storytelling, and the opportunity to build broad experience in consumer insights within the Tyson Foods portfolio.