Senior Consumer Insights Lead, Beverages Growth

Keurig Dr Pepper; Frisco (TX); On-site; USD 99,000 - 145,000; Full time

Benefits offered by this job

Medical, Dental, Vision, and Disabled

401(k) with company match

Tuition Reimbursement

Mileage Reimbursement

Annual bonus based on performance

Job summary

Keurig Dr Pepper is seeking a Consumer Insights Manager for the Juice, Snacks, and Mixers portfolio. You will translate consumer understanding into growth opportunities, guide portfolio decisions, and partner with senior leadership on future category directions.

The role requires strategic thinking and the ability to synthesize diverse data sources into actionable recommendations. You will lead insights development, collaborate across functions, and drive brand and product strategy through

Qualifications

• Bachelor's degree or MBA in Business, Marketing, Market Research, Psychology, Sociology or related field preferred.
• 5+ years of consumer market research experience.
• 3+ years of consumer packaged goods (CPG) experience.

Responsibilities

• Own the Juice, Snacks, and Mixers insights agenda and develop strategic learning plans.
• Lead cross-functional teams through complex strategic decisions and growth initiatives.
• Synthesize primary research, syndicated data, trends, and competitive intelligence into forward-looking insights.
• Identify whitespace opportunities and innovation platforms for future growth.
• Translate consumer insights into actionable marketing plans and portfolio decisions.

Skills

Market research

Insights generation

Strategic thinking

Education

Bachelor's degree or MBA

Job description

Keurig Dr Pepper is seeking a Consumer Insights Manager for the Juice, Snacks, and Mixers portfolio. You will translate consumer understanding into growth opportunities, guide portfolio decisions, and partner with senior leadership on future category directions.

The role requires strategic thinking and the ability to synthesize diverse data sources into actionable recommendations. You will lead insights development, collaborate across functions, and drive brand and product strategy through