Manager, Consumer Insights

Keurig Dr Pepper; Frisco (TX); On-site; USD 99,000 - 145,000; Full time

Benefits offered by this job

Medical, Dental, Vision, and Disabled

401(k) with company match

Tuition Reimbursement

Mileage Reimbursement

Annual bonus based on performance

Job summary

Keurig Dr Pepper is seeking a Consumer Insights Manager for the Juice, Snacks, and Mixers portfolio. You will translate consumer understanding into growth opportunities, guide portfolio decisions, and partner with senior leadership on future category directions.

The role requires strategic thinking and the ability to synthesize diverse data sources into actionable recommendations. You will lead insights development, collaborate across functions, and drive brand and product strategy through

Qualifications

• Bachelor's degree or MBA in Business, Marketing, Market Research, Psychology, Sociology or related field preferred.
• 5+ years of consumer market research experience.
• 3+ years of consumer packaged goods (CPG) experience.

Responsibilities

• Own the Juice, Snacks, and Mixers insights agenda and develop strategic learning plans.
• Lead cross-functional teams through complex strategic decisions and growth initiatives.
• Synthesize primary research, syndicated data, trends, and competitive intelligence into forward-looking insights.
• Identify whitespace opportunities and innovation platforms for future growth.
• Translate consumer insights into actionable marketing plans and portfolio decisions.

Skills

Market research

Insights generation

Strategic thinking

Education

Bachelor's degree or MBA

Job description

Job Overview

At Keurig Dr Pepper (KDP) the consumer is at the heart of everything we do. Join the team at KDP and make a difference to consumers with one of America's leading producers and distributors of hot and cold beverages helping to satisfy every consumer's beverage need, anytime and anywhere. The Consumer Insights Manager for Juice, Snacks, Mixers is responsible for ensuring the voice of the consumer is heard in all business decisions. This person will report directly to the Vice President, Consumer Insights and will serve as the strategic consumer thought partner for the Juice, Snacks, and Mixers portfolio, translating consumer understanding into growth opportunities, innovation strategies, portfolio decisions, and marketplace action. They will lead the development of consumer, category, and competitive insights to help shape the future direction of the business.

Key Responsibilities

• Own the holistic Juice, Snacks, and Mixers insights agenda, including strategic learning plans, growth opportunity identification, and recommendations that drive business action.
• Provide thought leadership and influence cross‑functional teams through complex strategic business decisions and growth initiatives.
• Develop deep expertise in consumer occasions, need states, and category dynamics across Juice, Snacks, and Mixers to identify emerging growth opportunities and unmet consumer needs.
• Synthesize primary research, syndicated data, marketplace trends, competitive intelligence, and business performance metrics into a forward‑looking view of category evolution, portfolio opportunities, and actionable business recommendations.
• Identify emerging consumer needs, whitespace opportunities, and innovation platforms that can unlock future portfolio growth.
• Build and maintain a high‑performing, collaborative, and change‑agent mindset to drive business strategies and position the organization for success.
• Leverage strong commercial knowledge and financial acumen to inform strategies that deliver against the annual operating plan.
• Inspire others to take action through authentic leadership, passion, and commitment to winning.
• Establish strong internal networks across functions and Juice, Snacks, Mixers teams to ensure a holistic approach to the business.
• Build a sustainable growth strategy and support brand and innovation teams in the development of long‑term product and brand strategy and annual brand marketing plans.
• Deliver consumer insights that drive action and own consumer insight development and deliverables to ensure insights are translated into actionable marketing plans.
• Translate and communicate the brand's unique selling propositions to key stakeholders, including senior management.
• Innovate ways to learn by leading the development and implementation of new insights capabilities to elevate consumer understanding and business impact.
• Explore and apply emerging methodologies, AI‑enabled tools, and advanced analytics to accelerate learning and improve decision‑making.
• Continuously evaluate new technologies, data sources, and approaches to uncover deeper consumer understanding while driving efficiency and speed to action.
• Drive customer engagement through innovation, communication strategy, and messaging, leveraging strong storytelling skills to develop impactful reporting and output.
• Help brand marketing, innovation, and commercial teams develop consumer‑centric innovation and build compelling selling stories that leverage brand equities and inform category dynamics.
• Champion brand strategies to generate excitement, align on priorities, and ensure strong execution.
• Set high performance standards, measure success, and adjust plans to deliver against the growth agenda.

Candidate Characteristics

• Passion for beverages, consumers, brands, and winning.
• Entrepreneurial spirit with a drive for innovation, creativity, and breakthrough thinking.
• Strategic thought partner with a relentless focus on impact and results.
• Change agent who is agile, courageous, and pushes through conflict for speed to action.
• Data‑driven decision maker who leverages analytics and business judgement to make bold decisions.
• Inspirational leader who can inspire others to take action through authentic leadership, passion, and commitment to winning.

Qualifications

• Bachelor's degree or MBA from an accredited institution, major in Business, Marketing, Market Research, Psychology, Sociology or related field preferred.
• 5+ years of consumer market research experience, including study design, management, and application of various types of market research.
• 3+ years of consumer packaged goods (CPG) experience.
• 10–15% travel may be required based on business needs.

Benefits and Compensation

Salary range: $98,600 – $145,000 (actual placement may vary depending on experience, skills, and other factors).

• Medical, Dental, Vision, and Disability coverage.
• Paid Time Off (including paid parental leave, vacation, and sick time).
• 401(k) with company match.
• Tuition Reimbursement.
• Mileage Reimbursement.
• Annual bonus based on performance and eligibility.

Equal Employment Opportunity

Keurig Dr Pepper is an equal opportunity employer and recruits qualified applicants and advances in employment its employees without regard to race, color, religion, gender, sexual orientation, gender identity, gender expression, age, disability or association with a person with a disability, medical condition, genetic information, ethnic or national origin, marital status, veteran status, or any other status protected by law.