Senior Consumer Insights Analyst: AI-Driven Research

Accenture; New York (NY); On-site; USD 33,000 - 99,000; Full time

Benefits offered by this job

Med/Dental/Vision

401(k) plan

Bonus opportunities

Paid holidays

Paid time off

Job summary

Accenture Research’s Consumer Insights team in New York seeks a Consumer Insights Research Analyst to support Thought Leadership projects, business development and client engagement research. You’ll collaborate with senior researchers to translate data into compelling executive storytelling.

The role combines qualitative and quantitative methods, AI-enabled research approaches, and client workshop materials, with exposure to multi-industry projects and opportunities to influence research design

Qualifications

• Bachelor’s degree in a relevant field (e.g., business, marketing, economics).
• 3+ years of experience in market research, strategy consulting, or thought leadership.
• 3+ years of experience focused on consumer insights.
• Experience using Generative AI tools to enhance research and content development.
• Interest in AI research methodologies such as synthetic personas and AI-moderated interviews.
• Experience developing engaging workshop materials (image generation, video editing, interactive demos).

Responsibilities

• Support the development of flagship Consumer Pulse thought leadership and related research projects.
• Design and develop quantitative surveys, discussion guides and AI-enabled research methods.
• Analyze complex consumer data to identify trends and implications for senior leaders.
• Translate research findings into compelling executive presentations.
• Create client workshop materials, including visuals, case studies and demonstrations.
• Deliver in-person and virtual workshops across industries and contribute to research quality and client experience.
• Evolve research methodologies by embracing emerging AI tools and approaches.

Skills

Market research

Consumer insights

Storytelling

Presentation skills

AI tools familiarity

Education

Bachelor’s degree

Tools

PowerPoint

Excel

Word

ChatGPT

Job description

Accenture Research’s Consumer Insights team in New York seeks a Consumer Insights Research Analyst to support Thought Leadership projects, business development and client engagement research. You’ll collaborate with senior researchers to translate data into compelling executive storytelling.

The role combines qualitative and quantitative methods, AI-enabled research approaches, and client workshop materials, with exposure to multi-industry projects and opportunities to influence research design