Senior Manager, AI-Driven Consumer Insights

Credit Acceptance; United States; On-site; USD 170,000 - 200,000; Full time

Benefits offered by this job

401(K) match

Tuition reimbursement

Parental leave

Job summary

Credit Acceptance is seeking a Sr. Manager, Marketing - Consumer Insights to lead customer research and segmentation, translating consumer needs and behaviors into actionable insights for the marketing team and enterprise.

This role requires deep expertise across qualitative and quantitative methods, an AI-first mindset, and the ability to present findings to the C-suite while collaborating with cross-functional teams across the business.

Qualifications

• Deep expertise in qualitative and quantitative methods with judgment on when to field primary research vs secondary data.
• Experience using AI tools and modern research tech to accelerate insight generation.
• Strong segmentation expertise to sharpen targeting and strategy.
• Ability to translate findings into a clear, actionable narrative for executives.

Responsibilities

• Lead customer research and segmentation, choosing primary vs secondary methods for speed and cost.
• Champion AI-first approach to accelerate insight generation and lower costs.
• Build deep understanding of prospects and existing customers across the lifecycle.
• Incorporate findings into a cohesive story spanning consumer, competitive, market, and dealer insights.
• Inform CDP requirements and feed research into cross-functional reviews and business cases.
• Present findings and recommendations to executive audiences, including the C-suite.
• Manage research vendors, panels, and budgets to ensure rigor and efficiency.
• Build and develop a high-performing consumer insights team.
• Other duties as assigned.

Skills

Research expertise

AI & automation

Segmentation

Storytelling

Executive communication

Cross-functional collaboration

Vendor management

Team leadership

Education

Bachelor's degree

Master's degree

Job description

Credit Acceptance is seeking a Sr. Manager, Marketing - Consumer Insights to lead customer research and segmentation, translating consumer needs and behaviors into actionable insights for the marketing team and enterprise.

This role requires deep expertise across qualitative and quantitative methods, an AI-first mindset, and the ability to present findings to the C-suite while collaborating with cross-functional teams across the business.