Consumer Insights Analyst

Trilyon, Inc.; Walnut Creek (CA); On-site; USD 80,000 - 100,000; Full time

Job summary

A leading market research firm is seeking a Senior Consumer Insights Analyst to generate insights driving product innovation and market strategy. The ideal candidate will have 5-7 years of experience in market research and analytical skills, along with a bachelor's degree in a related field. This role includes collaborating with cross-functional teams and managing strategic research projects. Strong skills in communication and the ability to analyze complex data are essential. Remote work options may be available.

Qualifications

• 5-7 years of experience in voice of customer, market research, and business analysis.
• Strong expertise in qualitative and quantitative research techniques.
• Ability to convert complex data into understandable reports.

Responsibilities

• Generate insights for new product/service ideation.
• Manage brand equity tracking and strategic projects.
• Collaborate with cross-functional partners for effective decision-making.

Skills

Analytical skills

Experience with Qualtrics

Communication skills

Presentation skills

Organization skills

Education

Bachelor's degree in business, statistics, marketing, psychology, consumer behavior

Master’s degree preferred

Job description

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Direct message the job poster from Trilyon, Inc.

We are currently seeking a Senior Consumer Insights Analyst for our client

The Senior Member Insights Analyst will be accountable for generating insights that lead to new product/service ideation, growing our market penetration through targeting, positioning, and creative campaign testing.

Essential Functions

• Has strong expertise in qualitative and quantitative techniques and the ability to apply tools appropriately based on business needs and resources.
• Lead vendor and agency partner research projects to select the best methodology and tools to maximize learning and gain value from projects.
• Manage brand equity tracking, positioning, communication and advertising testing, new product concept and product testing, and larger strategic projects.
• Incorporate macro trends into everyday activities and articulate how these trends influence our Members mindset and purchase behaviors.
• Have the ability to convert complex data and findings into understandable tables, graphs, and written reports.
• Be a strategic thought leader and collaborate with cross-functional partners such as product, digital, sales, analytics, etc.
• Have the ability to pull disparate pieces of data together, analyze data, uncover insights and then create concise and compelling stories to bring those insights to life.

Knowledge/Skills/Abilities

• Evidence of strong analytical skills; ability to use research as a tool in decision making.
• Must have experience with Qualtrics.
• Ability to self-prioritize and deliver against competing concurrent projects. Ability to deliver on tight timelines and move quickly with cross-functional teams to execute on decisions while maintaining attention to detail.
• Excellent communication, presentation and organization skills.

Education & Experience/Licenses & Certification

• Bachelor\'s degree in related area (BA/BS degree in business, statistics, marketing, psychology, consumer behavior or related discipline) or an equivalent combination of education and experience. Master’s degree preferred not required.
• At least 5 -7 years of experience in voice of customer, market research, marketing, quantitative analysis, and/or business analysis blending a mix of qualitative and quantitative research experience in a business to consumer environment
• Experience in consumer research including custom and syndicated.

Contact

• Senthil - [e-mail]