Senior Consumer Insights Architect

Mercor; New York (NY); Remote; USD 95,000 - 135,000; Full time

Job summary

Mercor partners with a leading AI research organisation to engage experienced professionals in survey research, market research, consumer insights, and behavioural science. You will review, design, and evaluate surveys to ensure rigorous, decision-useful results for complex AI-focused studies.

Ideal candidates bring hands-on experience designing and fielding surveys, measuring bias, and delivering clear rationales for methodological choices using tools like Qualtrics or SurveyMonkey.

Qualifications

• 3+ years of professional experience in survey research, market research, consumer insights, behavioural science, UX research, or a closely related field.

Responsibilities

• Review and evaluate surveys for methodological quality, clarity, and fitness for purpose.
• Assess survey questions for leading language, ambiguity, double-barreled questions, response-option problems, ordering effects, and respondent burden.
• Evaluate screeners, eligibility criteria, survey flows, skip/display logic, scales, and questionnaire structure.
• Identify potential sources of sampling, measurement, response, and selection bias.
• Assess whether surveys are likely to generate reliable and interpretable data from the intended respondent population.
• Review approaches to survey fielding, respondent recruitment, quotas, sample composition, and data-quality controls.
• Apply practical research judgment to ambiguous survey-design problems where there may not be a single objectively correct answer.
• Provide clear, structured rationales explaining methodological issues and recommended improvements.
• Help evaluate AI-generated survey content and research reasoning against professional research standards.

Skills

Survey design

Fielding surveys

Questionnaire design

Bias evaluation

Data quality

Market research

Consumer insights

Behavioural science

Tools

Qualtrics

SurveyMonkey

Alchemer

Decipher/Forsta

QuestionPro

Job description

Mercor partners with a leading AI research organisation to engage experienced professionals in survey research, market research, consumer insights, and behavioural science. You will review, design, and evaluate surveys to ensure rigorous, decision-useful results for complex AI-focused studies.

Ideal candidates bring hands-on experience designing and fielding surveys, measuring bias, and delivering clear rationales for methodological choices using tools like Qualtrics or SurveyMonkey.