Senior Consumer Digital Product Leader — Growth & AI

Coca-Cola Co; Atlanta (GA); On-site; USD 152,000 - 178,000; Full time

Job summary

The Coca-Cola Company is seeking a Senior Manager, Consumer Product Manager to lead digital product development across channels and markets. You will design, deliver, and optimize consumer-facing products that boost engagement, loyalty, and growth in a data-driven environment.

You will partner with marketing, consumer experience, data, and technology teams to translate business needs into scalable solutions, embedding AI and analytics to drive personalized experiences at scale.

Qualifications

• Bachelor’s degree or higher in a related field.
• 6+ years of product management or digital product experience.
• Proven track record delivering consumer-facing digital products.

Responsibilities

• Define and execute product strategies for consumer-facing digital products aligned to enterprise digital transformation priorities.
• Manage end-to-end product lifecycle from discovery to optimization.
• Partner with cross-functional stakeholders to translate insights into product features and roadmaps.
• Embed data, analytics, and AI into product design for personalization and performance tracking.
• Drive adoption of a product-centric operating model and ensure value creation.
• Establish and monitor product metrics to measure engagement, growth, and efficiency.
• Collaborate with engineering to ensure scalable, secure product solutions.
• Prioritize backlog based on business value and enterprise strategy.

Skills

Agile Methodology

Business Requirements

Collaborative Leadership

Communication

Computer Programming

Configuring (Inactive)

Data Analysis

Financial Processing

Information Systems

Microsoft Office

Query Language

Software Development

SQL

Systems Analysis

SDLC

Troubleshooting

Waterfall Model

Workflow Management

Education

Bachelor’s degree in Business, Marketing, Computer Science, or related field

Job description

The Coca-Cola Company is seeking a Senior Manager, Consumer Product Manager to lead digital product development across channels and markets. You will design, deliver, and optimize consumer-facing products that boost engagement, loyalty, and growth in a data-driven environment.

You will partner with marketing, consumer experience, data, and technology teams to translate business needs into scalable solutions, embedding AI and analytics to drive personalized experiences at scale.