Senior Consumer Digital Product Manager

0801 The Coca-Cola Company; Atlanta (GA); On-site; USD 152,000 - 178,000; Full time

Benefits offered by this job

Medical benefits

Annual incentive program

Job summary

The Coca-Cola Company seeks a Senior Manager, Consumer Product Manager to lead the design, delivery, and optimization of consumer-facing digital products driving engagement and growth. You will manage the lifecycle across channels, partnering with marketing, data, and technology teams to translate insights into scalable solutions.

This role emphasizes data, AI, experimentation, and a product-centric operating model to deliver measurable business outcomes at scale across markets.

Qualifications

• Bachelor’s degree in Business, Marketing, Computer Science, or related field.
• 6+ years of experience in product management, digital product development, or related roles in a digital environment.
• Proven experience managing consumer-facing digital products and delivering measurable business outcomes.
• Strong understanding of product lifecycle management and agile or product-centric delivery methodologies.
• Experience leveraging data, analytics, and artificial intelligence to inform product decisions and enhance user experiences.
• Familiarity with digital platforms, customer data systems, and integration of front-end and back-end technologies.
• Demonstrated ability to translate complex business requirements into scalable digital solutions.
• Strong stakeholder management and collaboration skills in a matrixed organization.
• Experience prioritizing and managing product backlogs based on data-driven insights.
• Excellent communication and storytelling skills to influence and align diverse stakeholders.
• Continuous learning mindset with an interest in digital innovation and emerging technology trends.

Responsibilities

• Define and execute product strategies for consumer-facing digital products aligned to enterprise digital transformation priorities
• Manage end-to-end product lifecycle, including discovery, design, development, launch, and continuous optimization
• Partner with cross-functional stakeholders to translate consumer insights and business requirements into product features and roadmaps
• Embed data, analytics, and artificial intelligence into product design to enable personalization, optimization, and performance tracking
• Drive adoption of a product-centric operating model, ensuring iterative delivery and continuous value creation
• Establish and monitor product performance metrics to measure impact on engagement, growth, and operational efficiency
• Collaborate with engineering and digital teams to ensure scalable, secure, and high-performing product solutions
• Prioritize product backlog based on business value, user needs, and enterprise strategy alignment
• Enable seamless integration of digital products across platforms and touchpoints to deliver cohesive consumer journeys
• Lead experimentation and test-and-learn initiatives to continuously improve product performance and user experience
• Drive stakeholder alignment and effective communication across business, product, and technology teams
• Stay current on emerging technologies and consumer trends to identify innovation opportunities

Skills

Agile methodology

Business requirements

Collaborative leadership

Communication

Computer programming

Configuring (Inactive)

Data analysis

Financial processing

Information systems

Microsoft Office

Query language

Software development

SQL

Systems analysis

SDLC

Troubleshooting

Waterfall model

Workflow management

Education

Bachelor’s degree

Tools

Microsoft Office

SQL

Job description

The Coca-Cola Company seeks a Senior Manager, Consumer Product Manager to lead the design, delivery, and optimization of consumer-facing digital products driving engagement and growth. You will manage the lifecycle across channels, partnering with marketing, data, and technology teams to translate insights into scalable solutions.

This role emphasizes data, AI, experimentation, and a product-centric operating model to deliver measurable business outcomes at scale across markets.