Senior Director, AI-Driven Campaign Operations

0801 The Coca-Cola Company; Atlanta (GA); On-site; USD 202,000 - 229,000; Full time

Job summary

The Coca-Cola Company is accelerating its digital transformation by modernizing how campaigns are delivered, measured, and optimized across the enterprise. This role leads a product-centric, data-driven operating model to improve speed to market and marketing ROI, embedding automation and AI into campaign workflows across regions.

The Senior Director, Campaign Operations partners with marketing, digital product, data, and technology teams to scale capabilities, ensure governance, and drive

Qualifications

• Bachelor’s degree or equivalent in a related field.
• 10+ years in campaign or marketing operations within global organizations.
• Authorized to work in the United States without sponsorship.

Responsibilities

• Lead transformation of campaign operations with data, tech, and AI into planning, execution, and optimization.
• Create scalable end-to-end campaign management frameworks within a product-centric model.
• Partner with teams to ensure campaigns are data-driven, measurable, and optimized.
• Drive integration of marketing tech for orchestration, targeting, and performance tracking.
• Implement automation to improve efficiency and time-to-market.
• Define KPIs linking activities to business outcomes and ensure accountability.
• Enable real-time insights and AI-driven decisions in operations.
• Align operations with data governance, privacy, and security standards.
• Collaborate with regional teams to balance global consistency with local needs.
• Lead vendor relationships to deliver high-quality capabilities aligned with strategy.
• Drive adoption of new tools and working methods through change management.
• Identify opportunities to improve effectiveness and innovation using AI.

Skills

Agile Methodology

Application Development

Budgeting

Business Processes

Business Value Creation

Change Management

Decision Making

Financial Forecasting

Leadership

SQL

Vendor Management

SDLC

Strategic IT

Microsoft Azure

Microsoft Office

Education

Bachelor’s degree in Marketing, Business Administration, Information Systems, or related field

Job description

The Coca-Cola Company is accelerating its digital transformation by modernizing how campaigns are delivered, measured, and optimized across the enterprise. This role leads a product-centric, data-driven operating model to improve speed to market and marketing ROI, embedding automation and AI into campaign workflows across regions.

The Senior Director, Campaign Operations partners with marketing, digital product, data, and technology teams to scale capabilities, ensure governance, and drive