Senior Director, Data-Driven Campaign Operations

The Coca-Cola Company; Atlanta (GA); On-site; USD 202,000 - 229,000; Full time

Job summary

The Coca-Cola Company is accelerating its digital transformation from traditional marketing toward a data‑driven, AI‑enabled campaign operations model in Atlanta, GA. This Senior Director role leads end‑to‑end campaign execution, integrates platforms for orchestration, and drives measurable outcomes across markets.

Responsibilities include embedding data and automation into planning and optimization, establishing scalable governance, and partnering with marketing, analytics, and product teams to

Qualifications

• Bachelor’s degree in Marketing, Business Administration, Information Systems, or a related field.
• 10+ years of experience in campaign operations, marketing operations, or digital transformation roles within a global or complex organization.
• Proven experience leading the transformation of campaign operations using data, technology, and automation to drive measurable business outcomes.

Responsibilities

• Lead the transformation of campaign operations by embedding data, technology, and AI capabilities into planning, execution, and optimization processes.
• Establish scalable end‑to‑end campaign management frameworks within a product‑centric operating model.
• Partner with marketing, digital product, and analytics teams to ensure campaigns are data‑driven and measurable.
• Drive integration of marketing technology platforms for seamless orchestration, targeting, and performance tracking.
• Implement automation across campaign workflows to improve efficiency and time to market.
• Define and track KPIs linking campaign activities to business outcomes.
• Enable real‑time insights and decision‑making via advanced analytics and AI in campaign operations.
• Align campaign operations with data governance, privacy, and security standards.

Skills

Agile Methodology

Application Development

Budgeting

Business Processes

Leadership

SQL

Vendor Management

SDLC

Strategic IT

Education

Bachelor’s degree in Marketing, Business Administration, Information Systems

Tools

Adobe Experience Platform

One XP

Global Access Management

Consumer Data Store

Promo Plus

Job description

The Coca-Cola Company is accelerating its digital transformation from traditional marketing toward a data‑driven, AI‑enabled campaign operations model in Atlanta, GA. This Senior Director role leads end‑to‑end campaign execution, integrates platforms for orchestration, and drives measurable outcomes across markets.

Responsibilities include embedding data and automation into planning and optimization, establishing scalable governance, and partnering with marketing, analytics, and product teams to