Senior Connections & Media Strategy Lead

Coca Cola Careers; Atlanta (GA); On-site; USD 140,000 - 158,000; Full time

Job summary

The Coca-Cola Company in Atlanta is seeking a Senior Manager, Connections and Media to orchestrate best-in-class brand connections plans across paid, earned, owned, and shared channels. You will link business strategy to communications strategy and translate it into optimal connections plans, driving impact across priority brands.

Responsibilities include directing investments, negotiating with agencies, and collaborating with Brand Marketing, Content Partners, and cross-functional teams to

Qualifications

• Bachelor's degree required.
• Experience in client-side or agency-side media planning or investment.
• Strong knowledge of audience planning and paid media planning across channels.
• Familiarity with media measurement and full funnel optimization.

Responsibilities

• Develop prioritized investment strategies across paid, earned, owned and shared channels.
• Interpret consumer insights and trends to inform communication strategies and plans.
• Direct negotiations and execution of paid media investments with agencies and partners.

Skills

Media planning

Investment management

Audience planning

Data-driven marketing

Negotiation

Education

Bachelor's degree

Tools

Google Analytics

Programmatic

MarTech & AI

Job description

The Coca-Cola Company in Atlanta is seeking a Senior Manager, Connections and Media to orchestrate best-in-class brand connections plans across paid, earned, owned, and shared channels. You will link business strategy to communications strategy and translate it into optimal connections plans, driving impact across priority brands.

Responsibilities include directing investments, negotiating with agencies, and collaborating with Brand Marketing, Content Partners, and cross-functional teams to