Senior Conferences Marketing Lead — Data-Driven Campaigns

Gartner, Inc.; Dolphin Cove (CT); Hybrid; USD 64,000 - 87,000; Full time

Benefits offered by this job

401k match up to $7,200/year

Stock purchase plan at discount

Generous PTO

Job summary

Gartner, Inc. is seeking a marketing professional to support end-to-end campaigns, focusing on audience acquisition and retention for conferences.

You will work with the Marketing Director or Senior Marketing Manager to define and execute targeted campaigns with measurable commercial impact. Responsibilities include coordinating cross-functional teams, leveraging Google Analytics and marketing automation tools, and translating insights into actionable content and campaigns.

Qualifications

• 3+ years in outbound/digital marketing with revenue responsibility.
• Exceptional project management skills.
• Data-driven with marketing campaign creation and lead management experience.
• Experience with design fundamentals and content management.

Responsibilities

• Assist Marketing Director/Senior Marketing Manager in creating and implementing end-to-end marketing campaigns to drive audience acquisition, revenue and retention.
• Define, execute and manage targeted campaigns with clear deliverables and commercial impact for conferences.
• Coordinate projects with internal and external stakeholders across conference marketing and related COEs, ensuring timely delivery and high quality.
• Utilize analytics tools to optimize channel mix and ROI on campaign spend.
• Review customer insights and conference wrap-ups to inform future campaigns.

Skills

Campaign management

Analytics

Email marketing

Marketing automation

Google Analytics

Project management

Collaboration

Content strategy

Travel

Tools

Google Analytics

Eloqua

Adobe Experience Manager

Job description

Gartner, Inc. is seeking a marketing professional to support end-to-end campaigns, focusing on audience acquisition and retention for conferences.

You will work with the Marketing Director or Senior Marketing Manager to define and execute targeted campaigns with measurable commercial impact. Responsibilities include coordinating cross-functional teams, leveraging Google Analytics and marketing automation tools, and translating insights into actionable content and campaigns.