Revenue-Driven Conference Marketing Lead

gartner; Stamford (CT); On-site; USD 90,000 - 130,000; Full time

Job summary

Gartner, Inc. in Stamford, CT seeks a Senior Marketing Specialist to drive paid conference registrations and revenue through multi-channel marketing.

You will execute end-to-end campaigns, optimize messaging for target segments and collaborate with conference marketing, program management, and digital teams. The role emphasizes results, accountability, and speed to market, with responsibilities spanning analytics, content strategy, email marketing, and marketing automation to convert prospects

Qualifications

• 3+ years in outbound/digital marketing with revenue responsibility.
• Strong project management and collaboration skills.
• Experience with marketing campaigns, leads, and pipeline.
• Data-driven with experience in analytics tools.

Responsibilities

• Assist in creating end-to-end marketing campaigns to drive revenue.
• Define and manage targeted campaigns for conferences.
• Coordinate with internal/external stakeholders across marketing COEs.
• Use analytics to optimize ROI and channel mix.
• Translate attendee insights into effective campaign messaging.
• Develop client-facing content strategy and messaging milestones.

Skills

Digital marketing

Project management

Campaign management

Analytics

Marketing automation

Email marketing

Content strategy

Tools

Google Analytics

Eloqua

Adobe Experience Manager

Job description

Gartner, Inc. in Stamford, CT seeks a Senior Marketing Specialist to drive paid conference registrations and revenue through multi-channel marketing.

You will execute end-to-end campaigns, optimize messaging for target segments and collaborate with conference marketing, program management, and digital teams. The role emphasizes results, accountability, and speed to market, with responsibilities spanning analytics, content strategy, email marketing, and marketing automation to convert prospects