Senior Conference Marketing Lead

Gartner; Dolphin Cove (CT); Hybrid; USD 64,000 - 87,000; Full time

Benefits offered by this job

Hybrid work environment

Competitive compensation

Job summary

Gartner, Inc. is seeking a Senior Marketing Specialist to drive paid conference registrations through multi-channel campaigns, targeting key client and prospect segments.

You will work with marketing, program management, and digital teams to deliver engaging messaging and optimize ROI, with a strong emphasis on analytics and revenue impact. This role requires at least 3+ years in outbound/digital marketing and a collaborative, metrics-driven mindset.

Qualifications

• 3+ years in outbound/digital marketing with revenue responsibility.
• Exceptional project management skills.
• Experience in marketing campaign creation, lead management and pipeline conversion.
• Data-driven with familiarity in Google Analytics.
• Strong interpersonal and communication abilities.
• Email marketing with marketing automation experience.
• Experience with design fundamentals.
• Web content creation and CMS experience (Adobe Experience Manager a plus).
• Analytical thinker who uses data to optimize campaigns.
• Some travel will be required.

Responsibilities

• Assist in creating end-to-end marketing campaigns to drive revenue.
• Define and manage targeted campaigns with measurable commercial impact.
• Coordinate projects with internal and external stakeholders across conference marketing and COEs.
• Utilize analytics to optimize channel mix and ROI.
• Review attendee insights to inform campaigns.
• Define client-facing content strategy to explain conference value.
• Report weekly KPI results to stakeholders.

Skills

Metrics-driven

Project management

Campaign management

Lead management

Google Analytics

Communication

Email marketing

Marketing automation

Data analysis

Travel

Tools

Eloqua

Adobe Experience Manager

Job description

Gartner, Inc. is seeking a Senior Marketing Specialist to drive paid conference registrations through multi-channel campaigns, targeting key client and prospect segments.

You will work with marketing, program management, and digital teams to deliver engaging messaging and optimize ROI, with a strong emphasis on analytics and revenue impact. This role requires at least 3+ years in outbound/digital marketing and a collaborative, metrics-driven mindset.