Global Marketing Manager - Demand Gen & Campaigns

Gartner, Inc.; Dolphin Cove (CT); Hybrid; USD 79,000 - 109,000; Full time

Benefits offered by this job

401k match up to $7,200 per year

Stock purchase plan

Generous PTO

Hybrid work environment

Job summary

Gartner, Inc. is seeking a Marketing Manager for the Global Business Sales Marketing team focused on the Marketing product.

You will develop and execute integrated marketing strategies to drive revenue, coordinating multi-channel campaigns and content programs to generate leads and support sales efforts. You will partner with Sales, Product, and Research to refine messaging, collaborate across regions, and monitor performance metrics.

Qualifications

• Bachelor’s degree in marketing, business, or a related field.
• 5-7 years of relevant marketing experience, preferably in a B2B or large/global company environment.
• Hands-on experience developing and executing integrated marketing or demand generation programs.
• High attention to detail and strong problem-solving skills with consistent follow-through.
• Advanced organizational and communication skills; able to manage multiple projects and collaborate with stakeholders.
• Ability to adapt and work effectively in a fast-paced, dynamic, and collaborative environment.
• Proficiency with CRM (Salesforce), data analytics platforms (Power BI, Google Analytics), and AI tools (Chat GPT, Notebook LM, Copilot).

Responsibilities

• Develop and execute integrated marketing strategies to drive revenue growth.
• Coordinate multi-channel marketing campaigns and content marketing programs to generate leads.
• Work with centralized centers of excellence to ensure smooth execution of planned activities.
• Gather input from Product, Research, and Sales to inform messaging and tactics.
• Collaborate with team members to develop and distribute campaign content.
• Strategize clear, concise messages and ensure consistency across channels.
• Share marketing ideas and support integrated activities across regions.
• Track and report on marketing performance using established metrics and analytics.
• Share findings and suggest improvements to enhance campaign impact.
• Support demand generation by communicating key messages to the Sales organization.
• Build strong working relationships with Sales and regional leaders.
• Monitor KPIs and evaluate campaign effectiveness to inform future tactics.

Skills

Campaign management

Channel strategies

Sales enablement

Customer-centric marketing

Executive-level communication

Cross-functional collaboration

Data analytics

Education

Bachelor’s degree in marketing, business, or related field

Tools

Salesforce

Power BI

Google Analytics

ChatGPT

Notebook LM

Copilot

Job description

Gartner, Inc. is seeking a Marketing Manager for the Global Business Sales Marketing team focused on the Marketing product.

You will develop and execute integrated marketing strategies to drive revenue, coordinating multi-channel campaigns and content programs to generate leads and support sales efforts. You will partner with Sales, Product, and Research to refine messaging, collaborate across regions, and monitor performance metrics.