Senior Conference Marketing Strategist

Gartner; Irving (TX); On-site; USD 64,000 - 87,000; Full time

Benefits offered by this job

Hybrid work model

Generous PTO

401k match

Stock purchase plan

Job summary

Gartner seeks a Senior Marketing Specialist to drive paid conference registrations through multi-channel campaigns and targeted content. You will collaborate with conference marketing, program management, and digital teams to optimize ROI and revenue growth.

You will manage end-to-end campaigns, analyze performance metrics, and translate insights into engaging messaging for clients and prospects across events. A results-focused, collaborative culture is emphasized.

Qualifications

• 3+ years in outbound or digital marketing delivering revenue through marketing and sales channels.
• Exceptional project management skills.
• Experience with marketing campaigns, lead management and pipeline conversion.
• Data-driven and analytical; experience with Google Analytics a plus.
• Great interpersonal, collaborative and communication skills.
• Email marketing, with marketing automation experience such as Eloqua or similar.
• Experience with fundamental principles of design.
• Web content creation and content management skills; experience with Adobe Experience Manager a plus.

Responsibilities

• Assist the Marketing Director or Senior Marketing Manager in creating and implementing end-to-end marketing campaigns to drive audience acquisition revenue and retention.
• Define, execute and manage targeted campaigns with clear deliverables and commercial impact on one or more conferences.
• Coordinate projects involving internal and external stakeholders across conference marketing and related COEs.
• Utilize analytical tools to inform channel mix and ROI on campaign spend.
• Review attendee insights and prior wrap-ups to inform campaign development.
• Define and execute client-facing content strategy to explain conference value and selling tools.
• Review, analyze and communicate weekly KPI results to stakeholders.

Skills

Outbound marketing

Digital marketing

Revenue responsibility

Project management

Campaign management

Lead management

Google Analytics

Email marketing

Marketing automation

Content strategy

Tools

Adobe Experience Manager

Eloqua

Job description

Gartner seeks a Senior Marketing Specialist to drive paid conference registrations through multi-channel campaigns and targeted content. You will collaborate with conference marketing, program management, and digital teams to optimize ROI and revenue growth.

You will manage end-to-end campaigns, analyze performance metrics, and translate insights into engaging messaging for clients and prospects across events. A results-focused, collaborative culture is emphasized.