Senior Conference Growth Marketing Lead

Gartner, Inc.; Stamford (CT); Hybrid; USD 64,000 - 87,000; Full time

Benefits offered by this job

PTO (paid time off)

401k match up to $7,200 per year

Stock purchase plan

Hybrid work environment

Job summary

Gartner, Inc. seeks a Senior Marketing Specialist to drive paid conference registrations through multi-channel marketing strategies.

You will execute end-to-end campaigns, optimize channel mix with analytics, and collaborate with conference marketing, program management, and digital teams to achieve revenue and attendance goals. Ideal candidates bring 3+ years in outbound/digital marketing, strong project management, and experience with marketing automation, email marketing, and content

Qualifications

• 3+ years in outbound/digital marketing delivering revenue through marketing and sales channels.
• Strong project management skills with cross-functional coordination.
• Experience creating lead-driven campaigns and managing pipeline conversion.
• Data-driven with ability to use analytics to optimize campaigns (Google Analytics a plus).
• Email marketing and marketing automation experience (e.g., Eloqua).
• Content strategy and web content management; familiarity with AEM helps.
• Willingness to travel as needed.

Responsibilities

• Assist Marketing Director in end-to-end campaigns to drive audience acquisition and revenue.
• Define and manage targeted campaigns with clear deliverables and ROI impact.
• Coordinate with internal/external stakeholders across conference marketing and COEs.
• Use analytics to optimize channel mix and ROI on spend.
• Review attendee insights to inform future campaign development.
• Deliver weekly KPI updates to stakeholders.

Skills

Outbound marketing

Digital marketing

Campaign creation

Lead management

Data analytics

Marketing automation

Email marketing

Content design

Adobe Experience Manager

Google Analytics

Tools

Eloqua

Adobe Experience Manager

Job description

Gartner, Inc. seeks a Senior Marketing Specialist to drive paid conference registrations through multi-channel marketing strategies.

You will execute end-to-end campaigns, optimize channel mix with analytics, and collaborate with conference marketing, program management, and digital teams to achieve revenue and attendance goals. Ideal candidates bring 3+ years in outbound/digital marketing, strong project management, and experience with marketing automation, email marketing, and content