Senior Channel Marketing Manager: Growth & Launch Leader

Apex Tool Group; Apex (NC); On-site; USD 95,000 - 135,000; Full time

Job summary

Apex Tool Group in Apex, NC seeks a Senior Channel Marketing Manager to lead channel marketing initiatives for US, Canada and Mexico. Collaborate with sales leaders, product teams, and marketing communications to drive data-driven strategies aligned with business goals.

Responsibilities include planning, competitive assessments, and coordinating programs to grow sales among customers and end-users, with emphasis on launches and messaging that resonate with distributors.

Qualifications

• Bachelor's degree in marketing, business administration, or related field preferred.
• 3-5 years of marketing, sales, or customer service experience or related experience.
• Experience in initiating and building mutually beneficial marketing relationships with third parties and or external partners is a plus.
• Proven ability to deliver data-driven results, analysis, testing and application of findings.
• Credibility to influence and impress at senior level and represent the company in all types of business situations.
• Excellent presenter (internal staff meetings, customer meetings, etc) with strong written and oral communication skills (emails, flyers, conference calls, etc)
• Selling or customer contact; experience with distribution.
• End user work and new product introduction experience.
• Strategic planning experience.
• Flexible and able to adapt to changing situations.
• Very hands-on - able to dive into and manage the details, as well as provide overall strategic thinking and leadership.

Responsibilities

• Coordinate promotional planning, presenting and execution for US, Canada and Mexico
• Lead development of a thorough competitive and situational assessment of the channel to lead strategic planning and annual marketing planning
• Supervise and drive marketing programs to meet strategic growth objectives and to grow sales among customers (via push programs) and end-users (via pull programs)
• Collaborate with sales team and product team to position products commercially that align with strategic goals
• Work alongside sales, product managers, and marketing communications teams to engineer brand strategies and tactics at the customer level
• Actively seek out and understand distributor and end user VOC through regular contact to shape strategy for the organization
• Lead channel marketing tactical planning with product teams to prepare for launch of new product promotions
• Monitor/track and analyze the effectiveness of programs to lead discussion around course corrections and decision-making
• Present to customers, consumers, and internal clients about brand information and promotions
• Lead product line item reviews to gauge product interest and to gain insight on how to better message the products

Skills

Channel marketing

Strategic planning

Data-driven

Presenter

Cross-functional

Brand messaging

Product launches

Distributor relations

End-user marketing

Sales alignment

Analytical skills

Education

Bachelor's degree in marketing, business administration, or related field

Job description

Apex Tool Group in Apex, NC seeks a Senior Channel Marketing Manager to lead channel marketing initiatives for US, Canada and Mexico. Collaborate with sales leaders, product teams, and marketing communications to drive data-driven strategies aligned with business goals.

Responsibilities include planning, competitive assessments, and coordinating programs to grow sales among customers and end-users, with emphasis on launches and messaging that resonate with distributors.