Senior Channel Marketing & Audience Strategy Lead

JP Morgan Chase; Chicago (IL); On-site; USD 95,000 - 150,000; Full time

Job summary

JPMorgan Chase is seeking a Channel Marketing Senior Associate in Chicago to turn customer and audience data into actionable strategies for improved paid media performance.

You will guide audience activation, monitor results, troubleshoot issues, and collaborate with marketing, technology, analytics, control partners, agencies, and vendors to deliver relevant messaging while maintaining privacy and strong controls.

Qualifications

• Bachelor's degree in Marketing, Business, Information Technology, Data Analytics, or a related field.
• 4+ years of experience in paid media, digital marketing, audience management, advertising technology, personalization, or technology management.
• Strong understanding of media technology across display, social, search, programmatic, mobile, and emerging channels.
• Hands-on experience with DMPs, CDPs, analytics, and marketing technology platforms.

Responsibilities

• Develop audience strategies that improve paid media effectiveness across display, social, search, programmatic, and emerging channels.
• Advise marketers and media teams on audience activation, advanced targeting, segmentation, suppression, and data prioritization.
• Guide audience development and ensure accurate, timely delivery of segments to media platforms.
• Mentor audience management colleagues to maintain live audiences, monitor delivery, manage taxonomies, and resolve operational issues.
• Collaborate with Product and Technology teams to evaluate and enhance DMP, CDP, identity, and marketing technology capabilities.
• Monitor campaign performance, support test-and-learn initiatives, and translate results into actionable recommendations.
• Ensure audience strategies meet privacy, regulatory, security, and operational control requirements.
• Coordinate with marketers, media teams, analytics, modeling, legal, compliance, risk, agencies, and vendors.
• Manage advertising technology and data vendor relationships while evaluating emerging solutions.
• Develop and share audience management best practices, standards, and educational materials.
• Present technical concepts, strategic recommendations, and performance insights clearly to business leaders and senior stakeholders.

Skills

Paid media

Digital marketing

Audience management

Advertising tech

Personalization

Data privacy

Regulatory knowledge

Stakeholder collaboration

Project management

PowerPoint

JIRA

Confluence

Education

Bachelor's degree in Marketing, Business, Information Technology, Data Analytics, or a related field

Advanced degree in Marketing, Business, Information Technology, Data Analytics, or a related field

Tools

PowerPoint

JIRA

Confluence

Job description

JPMorgan Chase is seeking a Channel Marketing Senior Associate in Chicago to turn customer and audience data into actionable strategies for improved paid media performance.

You will guide audience activation, monitor results, troubleshoot issues, and collaborate with marketing, technology, analytics, control partners, agencies, and vendors to deliver relevant messaging while maintaining privacy and strong controls.