Senior Marketing Strategy & Paid Media Lead

JP Morgan Chase; Chicago (IL); On-site; USD 85,000 - 120,000; Full time

Job summary

JPMorganChase is seeking a Marketing Strategy Senior Associate in the Business Banking Marketing team in Chicago to drive paid media and in-branch brand campaigns, shaping how small business owners discover Chase for Business. You will coordinate multi-channel initiatives, from concept through launch, across paid media, branch merchandising, and social channels.

The role requires 5+ years in marketing strategy and paid media with strong communication and cross-functional collaboration skills.

Qualifications

• Formal training or certification on Marketing Strategy concepts; 5+ years applied experience.
• 5 years of paid media experience at a media agency or in-house media team.
• Demonstrated project management capability from planning to delivery.
• Ability to translate technical concepts and media performance data into non-technical presentations.
• Strong written, verbal, and presentation skills for clear communication.
• Excellent relationship-building and collaboration skills across diverse teams.
• Solutions-oriented mindset with data-driven recommendations.
• Comfort operating in ambiguous environments and developing action plans.
• Willingness to travel up to 25%.

Responsibilities

• Support development of campaign briefs with objectives, KPIs, audience and targeting.
• Coordinate with agencies and stakeholders for paid media planning and execution.
• Monitor pacing, optimize in-flight, document rationale for changes.
• Incorporate data-driven marketing into measurement plans and tests.
• Deliver weekly pacing reports, quarterly senior-leader readouts, post-campaign retrospectives.
• Translate media performance data into clear takeaways for non-technical stakeholders.
• Develop local media strategy; travel to priority markets as needed.
• Review media docs for accuracy and alignment with budgets.
• Manage invoicing and modify/change controls for campaigns.

Skills

Marketing strategy concepts

Paid media experience

Project management

Translate data into presentations

Strong communication

Relationship building

Problem solving

Ambiguity tolerance

Adobe Creative Suite

Microsoft Office

Travel willingness

Tools

Adobe Creative Suite

Microsoft Office

Job description

JPMorganChase is seeking a Marketing Strategy Senior Associate in the Business Banking Marketing team in Chicago to drive paid media and in-branch brand campaigns, shaping how small business owners discover Chase for Business. You will coordinate multi-channel initiatives, from concept through launch, across paid media, branch merchandising, and social channels.

The role requires 5+ years in marketing strategy and paid media with strong communication and cross-functional collaboration skills.