Senior Programmatic Marketing Lead

JPMorgan Chase & Co.; New York (NY); On-site; USD 120,000 - 180,000; Full time

Job summary

JPMorgan Chase & Co. is seeking a Programmatic Channel Marketing Senior Associate on the Paid Media team to lead planning, execution, and optimization of complex digital campaigns across programmatic platforms.

You will mentor junior team members, collaborate with internal and external partners, and push for automation and workflow enhancements while ensuring compliance and staying ahead of industry innovations.

Qualifications

• Bachelor's degree in Marketing, Business, Communications, or related field.
• 4+ years of hands-on experience in paid media and programmatic campaign management.
• Advanced proficiency with DV360, The Trade Desk, Amazon DSP, CM360, and other ad tech delivery and reporting platforms.
• Strong analytical, communication, and project management skills.
• Excellent organizational and multi-tasking skills.
• Proven ability to work independently and lead collaborative projects.

Responsibilities

• Independently manage execution, monitoring, and optimization of paid media campaigns using advanced manual and automated techniques (API integrations, custom scripts, automation dashboards).
• Create QA campaign setups, or AI-based workflows, automated bidding, predictive audience targeting and dynamic creative optimizations
• Develop and implement campaign strategies in collaboration with cross-functional teams.
• Analyze complex campaign data, interpret AI-driven insights, and recommend optimizations to maximize ROI and achieve KPIs.
• Oversee campaign budgets, pacing, and bid strategies for multiple projects.
• Troubleshoot and resolve advanced campaign delivery and performance issues.
• Guide reporting automation, workflow improvements, and process scaling initiatives.
• Prepare and present detailed performance reports, highlighting actionable recommendations.
• Mentor and train junior analysts and associates.
• Ensure compliance with brand guidelines, privacy regulations, and platform policies.
• Stay current with industry trends, platform updates, and best practices.

Skills

Campaign management

Programmatic advertising

Analytics

Project management

Independent work

Education

Bachelor's degree in Marketing/Business/Communications

Tools

DV360

The Trade Desk

Amazon DSP

CM360

Ad tech platforms

Job description

JPMorgan Chase & Co. is seeking a Programmatic Channel Marketing Senior Associate on the Paid Media team to lead planning, execution, and optimization of complex digital campaigns across programmatic platforms.

You will mentor junior team members, collaborate with internal and external partners, and push for automation and workflow enhancements while ensuring compliance and staying ahead of industry innovations.