Senior Programmatic Channel Marketing Specialist

JP Morgan Chase; New York (NY); In loco; USD 120.000 - 180.000; Tempo pieno

Descrizione del lavoro

JPMorgan Chase seeks a Programmatic Channel Marketing Senior Associate to lead planning, execution, and optimization of complex digital advertising campaigns across programmatic platforms. You will mentor junior members and push automation to improve processes and results.

Advanced hands-on experience with campaign setup, trafficking, QA, and optimization is required, along with strong analytics and cross-functional collaboration across internal and external partners.

Competenze

• Bachelor's degree in Marketing, Business, Communications, or related field.
• 4+ years of hands-on paid media and programmatic campaign management.

Mansioni

• Independently manage execution, monitoring, and optimization of paid media campaigns using advanced manual and automated techniques (API integrations, custom scripts, automation dashboards).
• Create QA campaign setups, or AI-based workflows, automated bidding, predictive audience targeting and dynamic creative optimizations
• Develop and implement campaign strategies in collaboration with cross-functional teams.
• Analyze complex campaign data, interpret AI-driven insights, and recommend optimizations to maximize ROI and achieve KPIs.
• Oversee campaign budgets, pacing, and bid strategies for multiple projects.
• Troubleshoot and resolve advanced campaign delivery and performance issues.
• Guide reporting automation, workflow improvements, and process scaling initiatives.
• Prepare and present detailed performance reports, highlighting actionable recommendations.
• Mentor and train junior analysts and associates.
• Ensure compliance with brand guidelines, privacy regulations, and platform policies.
• Stay current with industry trends, platform updates, and best practices.

Conoscenze

Paid media

Programmatic

Campaign management

Analytics

Formazione

Bachelor's degree

Strumenti

DV360

The Trade Desk

Amazon DSP

CM360

Descrizione del lavoro

JPMorgan Chase seeks a Programmatic Channel Marketing Senior Associate to lead planning, execution, and optimization of complex digital advertising campaigns across programmatic platforms. You will mentor junior members and push automation to improve processes and results.

Advanced hands-on experience with campaign setup, trafficking, QA, and optimization is required, along with strong analytics and cross-functional collaboration across internal and external partners.