Senior Channel Marketing: Audience Activation Lead

Aumni; Chicago (IL); In loco; USD 90.000 - 130.000; Tempo pieno

Descrizione del lavoro

Chase is seeking a Channel Marketing Senior Associate to turn customer and audience data into actionable strategies that boost paid media performance while safeguarding privacy and controls. You will guide audience activation, monitor delivery, troubleshoot, and collaborate across marketing, technology, analytics, and vendors to deliver more relevant marketing experiences.

In this role, you will work with DMPs/CDPs, advise on targeting strategies, and partner with Product and Technology teams to

Competenze

• Bachelor’s degree in Marketing, Business, Information Technology, Data Analytics, or a related field.
• 4+ years of experience in paid media, digital marketing, audience management, advertising technology, personalization, or technology management.
• Strong understanding of media technology across display, social, search, programmatic, mobile, and emerging channels.
• Hands-on experience with DMPs, CDPs, analytics, and marketing technology platforms.
• Experience building and syndicating audiences, maintaining taxonomies, reporting, analyzing performance, and troubleshooting delivery issues.
• Strong analytical skills with the ability to interpret data and develop actionable recommendations.
• Working knowledge of data privacy, regulatory requirements, and operational controls related to data collection and advertising.
• Proven ability to collaborate with and influence stakeholders across business, technology, operations, and control functions.
• Excellent written, verbal, storytelling, and presentation skills, including the ability to simplify complex technical concepts.
• Strong project management, cross-functional coordination, and vendor management capabilities.
• Advanced proficiency in Microsoft PowerPoint and familiarity with JIRA, Confluence, and WYSIWYG drag-and-drop interfaces.

Mansioni

• Develop audience strategies that improve paid media effectiveness across display, social, search, programmatic, and emerging channels.
• Advise marketers and media teams on audience activation, advanced targeting, segmentation, suppression, and data prioritization.
• Guide audience development and ensure accurate, timely delivery of segments to media platforms.
• Mentor audience management colleagues to maintain live audiences, monitor delivery, manage taxonomies, and resolve operational issues.
• Collaborate with Product and Technology teams to evaluate and enhance DMP, CDP, identity, and marketing technology capabilities.
• Monitor campaign performance, support test-and-learn initiatives, and translate results into actionable recommendations.
• Ensure audience strategies meet privacy, regulatory, security, and operational control requirements.
• Coordinate with marketers, media teams, analytics, modeling, legal, compliance, risk, agencies, and vendors.
• Manage advertising technology and data vendor relationships while evaluating emerging solutions.
• Develop and share audience management best practices, standards, and educational materials.
• Present technical concepts, strategic recommendations, and performance insights clearly to business leaders and senior stakeholders.

Conoscenze

Audience management

Paid media

Stakeholder collaboration

DMP/CDP

Analytics

Data privacy

Presentation skills

Project management

PowerPoint

JIRA/Confluence

Formazione

Bachelor's degree

Strumenti

JIRA

Confluence

WYSIWYG editors

Descrizione del lavoro

Chase is seeking a Channel Marketing Senior Associate to turn customer and audience data into actionable strategies that boost paid media performance while safeguarding privacy and controls. You will guide audience activation, monitor delivery, troubleshoot, and collaborate across marketing, technology, analytics, and vendors to deliver more relevant marketing experiences.

In this role, you will work with DMPs/CDPs, advise on targeting strategies, and partner with Product and Technology teams to