Senior Channel Marketer - GTM & Content (Hybrid)

Avant-Communications; Chicago (IL); Hybrid; USD 110,000 - 150,000; Full time

Benefits offered by this job

Medical Insurance

Dental Insurance

Vision Insurance

Commuter Benefits

401K Match

Unlimited PTO

Generous Parental Leave

Job summary

AVANT is seeking a Channel Marketing Manager to lead GTM strategy, sales enablement, and content development for our partner ecosystem. You will drive campaigns, assets, and education programs that accelerate revenue growth and strengthen AVANT’s position as a trusted advisor in next-generation IT solutions.

The role requires 7+ years in B2B marketing with a proven ability to translate complex technology into compelling materials, while collaborating across marketing, sales, and analytics to

Qualifications

• Bachelor’s degree in Marketing, Business, or related field; equivalent experience considered.
• 7+ years of experience in B2B marketing and go-to-market strategy, ideally within the technology ecosystem.
• Proven experience supporting complex sales cycles and sales-driven organizations.
• Deep understanding of lifecycle & segmentation marketing and consultative selling motions.
• Well-versed in campaign development and brand amplification.
• Strong ability to translate complex, technical offerings into clear, compelling, targeted materials that enforce the AVANT value narrative.
• Exceptional communication, collaboration, and project management skills.

Responsibilities

• Define and oversee execution of B2B go-to-market strategies that support AVANT’s Trusted Advisor model, partner success, and revenue growth.
• Develop GTM playbooks that align messaging, positioning, packaging, and use cases across AVANT’s portfolio of next generation technology solutions.
• Support sales and channel teams with structured frameworks and collateral that reinforce AVANT’s role as a strategic advisor, not just a distributor.
• Lead the development and ongoing optimization of sales assets that help acquire, educate, retain and grow the AVANT Trusted Advisor community.
• Own management of brand campaigns that amplify our value proposition to Trusted Advisors and the channel overall, ensuring they are far-reaching and impactful.
• Lead the creation of concise, high-impact marketing assets that simplify complex technology narratives and accelerate decision confidence.
• Develop campaigns, content themes, narratives, and thought leadership that reinforce AVANT’s position as an industry leader.
• Partner with stakeholders to translate data, insights, and capabilities into customer-ready stories and education assets.
• Constantly stay ahead of industry trends, identifying opportunities to turn these into thought-leadership content and/or messaging that can be woven into marketing outreach channels.
• Support client and internal sales team education across the lifecycle through collaborating on the development of guides, testimonials, training content, and other resources.
• Consistently refresh and refine onboarding and messaging collateral for sales teams.
• Trusted Advisors and sales teams consistently use AVANT’s tools and content to guide customer decisions with confidence.
• Go-to-market strategies clearly differentiate AVANT in the market and support scalable growth.
• Sales materials effectively simplify complexity and increase deal velocity.
• Marketing and sales alignment results in measurable improvements in engagement, adoption, and pipeline impact.
• AVANT’s expertise, insights, and tools are clearly reflected in every client and partner interaction.
• Campaigns are structured to create engagement and amplify AVANT’s differentiated value and industry leadership.

Skills

B2B marketing

Go-to-market strategy

Sales enablement

Lifecycle marketing

Campaign development

Communication

Collaboration

Project management

Education

Bachelor’s degree in Marketing, Business, or related field

Job description

AVANT is seeking a Channel Marketing Manager to lead GTM strategy, sales enablement, and content development for our partner ecosystem. You will drive campaigns, assets, and education programs that accelerate revenue growth and strengthen AVANT’s position as a trusted advisor in next-generation IT solutions.

The role requires 7+ years in B2B marketing with a proven ability to translate complex technology into compelling materials, while collaborating across marketing, sales, and analytics to