Brand & GTM Marketing Lead

Aquent; Michigan; On-site; USD 110,000 - 170,000; Full time

Job summary

Aquent is partnering with a forward-thinking organization to lead product marketing, content strategy, and brand messaging for a growing portfolio of cutting-edge products and services. This role focuses on GTM strategy, messaging discipline, and impactful brand campaigns to drive awareness, adoption, and growth across core domains, digital campaigns, and professional services.

You will translate complex product concepts into clear, engaging content, empower sales teams with compelling

Qualifications

• 5–7+ years in product marketing, content strategy, or brand marketing.
• Proven ability to translate technical concepts into clear positioning and messaging.
• Successful track record leading multi-channel product launches (web, email, enablement, paid media).
• Exceptional writing and editing skills for web copy, messaging frameworks, and collateral.
• Ability to build consensus and drive initiatives across teams without direct authority.

Responsibilities

• Drive GTM strategy, product positioning, and messaging for core domains, digital campaigns, and professional services.
• Develop and maintain product/category messaging guides and a central repository of narratives and assets.
• Collaborate with SMEs and product leaders to translate ideas into campaigns, web copy, sales materials, and launch assets.
• Lead cross-functional product launch plans across marketing, sales, product, and customer teams with clear timelines and audiences.
• Create and execute brand awareness campaigns that extend beyond partner initiatives.
• Provide sales teams and partners with high-converting narratives, presentations, and enablement tools.

Skills

Product marketing

Content strategy

Brand marketing

Multi-channel launches

Exceptional writing

Cross-functional collaboration

Job description

Aquent is partnering with a forward-thinking organization to lead product marketing, content strategy, and brand messaging for a growing portfolio of cutting-edge products and services. This role focuses on GTM strategy, messaging discipline, and impactful brand campaigns to drive awareness, adoption, and growth across core domains, digital campaigns, and professional services.

You will translate complex product concepts into clear, engaging content, empower sales teams with compelling