Channel & Ecosystem PMM: GTM Architect

Vasion; United States; Hybrid; USD 120,000 - 160,000; Full time

Benefits offered by this job

Flexible work environment

Vacation Bonus

Flexible paid time off

Paid parental leave

Competitive pay

401k with company match

Job summary

Vasion is seeking a Product Marketing Manager, Channel & Ecosystem, to define messaging for MSPs, VARs, and technology alliances and to shape the go-to-market for the Vasion Marketplace. You will collaborate with product, partner marketing, and partner teams to turn insights into repeatable templates, enablement assets, and scalable campaigns that drive partner engagement and revenue.

If you enjoy building processes, scaling partnerships, and turning complex tech into clear stories, this is your

Responsibilities

• Set the go-to-market strategy and messaging for partner channels (MSPs, VARs, and technology alliances) and help define the motion for system integrators and the Vasion Marketplace.
• Build a working understanding of partnerships, personas, competitors, and market through research with cross-functional teams.
• Own the joint value proposition and narrative, ensuring it is clear, differentiated, and credible to partners and buyers.
• Own the standard launch process for priority partners and keep it on a calendar.
• Create partner enablement assets, including co-branded content, solution briefs, pitch decks, joint case studies, and campaign-in-a-box kits.
• Coordinate joint announcements and amplify Vasion product launches through partners.
• Build and refine AI skills and shared systems for channel messaging and sales plays.
• Report partner-sourced and partner-influenced pipeline with clear indicators when baseline is weak.
• Maintain strong relationships in partner organizations and across Vasion.
• Be the voice of the ecosystem and partner requirements in product and marketing roadmap discussions.

Job description

Vasion is seeking a Product Marketing Manager, Channel & Ecosystem, to define messaging for MSPs, VARs, and technology alliances and to shape the go-to-market for the Vasion Marketplace. You will collaborate with product, partner marketing, and partner teams to turn insights into repeatable templates, enablement assets, and scalable campaigns that drive partner engagement and revenue.

If you enjoy building processes, scaling partnerships, and turning complex tech into clear stories, this is your