Manager Category Strategy

The Campbell's Company; Camden (NJ); Hybrid; USD 114,000 - 157,000; Full time

Benefits offered by this job

Medical benefits

Dental benefits

Disability insurance

401(k) with immediate vesting

Paid time off

Job summary

Campbell's is seeking an experienced professional to develop category strategy across assigned categories, leveraging consumer, shopper, and competitive insights to inform brand and commercial decisions.

You will partner with Brand, Sales, Insights and R&D to align strategy with priorities, build compelling narratives, and maintain a current view of market dynamics. This role requires 6+ years in CPG strategy and a Bachelor's degree, with hybrid work and periodic travel.

Qualifications

• Bachelor's degree required; 6+ years in CPG category strategy or related functions.
• Fluency with syndicated data (Circana / NielsenIQ), retailer POS, planograming and shopper insights.
• Strong analytical, strategic thinking and storytelling skills; ability to operate in a matrix environment.

Responsibilities

• Develop category strategy for assigned categories with integrated insights.
• Refresh cycles led by Sr Manager / Associate Director; contribute outputs and recommendations.
• Translate consumer, shopper, and competitive insights into strategic implications.
• Collaborate with Brand, Sales, Insights and R&D to align strategy with priorities.
• Create narratives and selling stories for customer teams and leadership.
• Track category trends, competition, and channel dynamics for scope.
• Conduct deep-dive analyses on opportunities, threats, and white space.

Skills

CPG category strategy

Brand insights

Advanced analytics

Circana / NielsenIQ

Retailer POS

Planograming

Storytelling & presentation

Cross-functional collaboration

Education

Bachelor's Degree

Tools

Circana/NielsenIQ

Planograms

Job description

Since 1869, we've connected people through food they love. We’re proud to be stewards of amazing brands that people trust. Our portfolio includes the iconic Campbell’s brand, as well as Cape Cod, Chunky, Goldfish, Kettle Brand, Lance, Late July, Pacific Foods, Pepperidge Farm, Prego, Pace, Rao’s Homemade, Snack Factory, Snyder’s of Hanover. Swanson, and V8.

Here, you will make a difference every day. You will be supported to build a rewarding career with opportunities to grow, innovate and inspire. Make history with us.

Why Campbell’s…

• Benefits begin on day one and include medical, dental, short and long-term disability, AD&D, and life insurance (for individual, families, and domestic partners).
• Employees are eligible for our matching 401(k) plan and can enroll on the first day of employment with immediate vesting.
• Campbell’s offers unlimited sick time along with paid time off and holiday pay.
• If in WHQ – free access to the fitness center. Access to on-site day care (operated by Bright Horizons) and company store.
• Giving back to the communities where our employees work and live is very important to Campbell’s. Our “Campbell’s Cares” program matches employee donations and/or volunteer activity up to $1,500 annually.
• Campbell’s has a variety of Employee Resource Groups (ERGs) to support employees.

How You Will Make History Here...

Develop category strategy work for an assigned category, integrating consumer, shopper, customer, and competitive insight into clear strategic frameworks that inform brand, commercial, and innovation decisions.

Key Responsibilities

• Support category strategy refresh cycles led by the Sr Manager / Associate Director
• Develop category strategy outputs for an assigned category — Best in class shelving recommendations, assortment priorities, category trends and key retailer strategy
• Translate consumer, shopper, customer, and competitive insight into clear strategic implications and recommendations
• Partner with Brand, Sales Managers, Insights, and R&D to align category strategy with brand and innovation priorities
• Build category narratives, strategic content, and selling stories used by customer teams and leadership
• Maintain a current view of category trends, competitive activity, and channel dynamics for the assigned scope
• Conduct deep-dive analyses on category opportunities, threats, and white space

What You Bring To The Table...

• Bachelor's Degree
• 6+ years in CPG category strategy, brand, consulting, category management, or customer strategy & planning
• Strong analytical and strategic thinking skills
• Basic understanding CPG commercial mechanics (RGM, trade, innovation, commercialization)
• Fluency with syndicated data (Circana / NielsenIQ), retailer POS, Planograming and shopper insight tools
• Effective storytelling, framing, and presentation skills
• Comfortable operating in a matrixed, cross-functional environment

Key Deliverables

• Approved category strategy outputs for the assigned category
• Strategic narratives and content used by customer teams and senior leadership
• Strategic inputs into innovation, RGM, and channel priorities
• Reliable category trend and competitive analyses on agreed cadence

Working Requirements

• Travel: approximately 10-20% of time
• Hybrid working model in line with Campbell's policy
• Majority of role HQ-based

Compensation And Benefits

The target base salary range for this full-time, salaried position is between $113,800-$156,500. Individual base pay depends on work location and additional factors such as experience, job-related skills, and relevant education or training. Total pay may include other forms of compensation. In addition, we offer competitive health, dental, 401k and wellness benefits beginning on the first day of employment. Please ask your Talent Acquisition Partner for more information about our total rewards package.

The Company is committed to providing equal opportunity for employees and qualified applicants in all aspects of the employment relationship, including consideration for employment, without regard to race, color, sex, sexual orientation, gender identity, national origin, citizenship, marital status, protected veteran status, disability, age, religion, or any other classification protected by law.