Senior Care Referral Growth Specialist

OPCO Skilled Management; Dallas (TX); On-site; USD 60,000 - 90,000; Full time

Benefits offered by this job

Healthcare

Dental

Vision

PTO

401K

Job summary

OPCO Skilled Management is seeking a dynamic Sales/Marketing professional to build and expand referral sources across hospitals, clinics, and senior-service organizations. You will drive census growth and manage communications with case managers, physicians, and administrators to showcase our nursing center capabilities.

You will lead external outreach, maintain detailed activity logs, and collaborate on strategy with leadership to maximize market share and residency admissions.

Qualifications

• Bachelor’s degree in marketing, healthcare or related field preferred.
• Minimum of 2 years direct sales experience targeted to physicians, hospital personnel and case managers.
• Proven success in developing referrals for medical products.
• Local referral network to develop referrals.
• Professional image and confident, assertive communication.
• Team player with the ability to build internal and external relationships.
• Experience with local community groups preferred.

Responsibilities

• Drive business growth by meeting or exceeding census goals.
• Expand community base and develop referral relationships with hospitals, rehab centers, and senior-service organizations.
• Represent and differentiate the company and its services in the market.
• Generate and maintain reports and logs of marketing activity within set time frames.
• Collaborate on marketing plan and budget with VP of Business Development.
• Develop referrals leading to a steady flow of admissions; 95% of time on external sales development.
• Maintain CRM data accuracy and up-to-date referral source profiles.
• Engage with physicians and administrators to discuss services and opportunities.

Skills

Direct sales experience

Referral development

Professional image

Team player

Community networking

Education

Bachelor’s degree in marketing, healthcare or related field

Job description

OPCO Skilled Management is seeking a dynamic Sales/Marketing professional to build and expand referral sources across hospitals, clinics, and senior-service organizations. You will drive census growth and manage communications with case managers, physicians, and administrators to showcase our nursing center capabilities.

You will lead external outreach, maintain detailed activity logs, and collaborate on strategy with leadership to maximize market share and residency admissions.