Healthcare Referral Marketing Lead

OPCO Skilled Management; Malakoff (TX); On-site; USD 60,000 - 90,000; Full time

Benefits offered by this job

Healthcare

Dental

Vision

PTO

401K

Job summary

OPCO Skilled Management is seeking a Marketing Liaison to build referral source relationships in hospitals, clinics, and senior-care organizations within the community.

To build and grow census and quality mix by developing the market, working with acute care and other referral sources and providing prospective residents and/or responsible parties with appropriate information and assistance to choosing the nursing center The role emphasizes external sales development, relationship building, and

Qualifications

• Bachelor’s degree in marketing, healthcare or related business field preferred.
• Minimum of 2 years direct sales experience targeted to physicians, hospital personnel and case managers preferred.
• Proven success in developing referrals for medical products from healthcare target markets.

Responsibilities

• Expand community base and develop referral relationships with senior-service organizations, case managers from hospitals and nursing homes, and senior communities.
• Understand local industry trends to represent and differentiate the company and its services.
• Develop marketing plan and budget with VP of Business Development, outlining strategy, objectives, competitors and actionable items.
• Build a growing base of referral sources to create a steady flow of quality referrals to the center; 95% of time in external sales development.
• Maintain up-to-date customer profiles in the CRM system and ensure accurate data.
• Keep informed about the center’s products, services, capabilities and physician relations.

Skills

Sales experience

Networking

Communication

Community outreach

Education

Bachelor’s Degree in marketing, health care or related business field

Tools

CRM software

Job description

OPCO Skilled Management is seeking a Marketing Liaison to build referral source relationships in hospitals, clinics, and senior-care organizations within the community.

To build and grow census and quality mix by developing the market, working with acute care and other referral sources and providing prospective residents and/or responsible parties with appropriate information and assistance to choosing the nursing center The role emphasizes external sales development, relationship building, and