Business Development Liaison

OPCO Skilled Management; Dallas (TX); On-site; USD 110,000 - 150,000; Full time

Benefits offered by this job

Healthcare

Dental

Vision

PTO

401K

Job summary

OPCO Skilled Management is seeking a Director of Business Development to lead Marketing Liaison and Admissions teams across facilities in Texas. The role focuses on sustaining referrals, increasing admissions, and meeting census and revenue targets through strategic leadership, training, and collaboration.

You will manage calendars, develop referral sources, analyze market intelligence, and create sales plans, while ensuring high resident satisfaction and compliant operations.

Qualifications

• 3–5 years in a leadership role in a hospital or long‑term care setting.
• Bachelor’s degree in a related field; strong communication skills.
• Proficiency in MS Excel, CRM systems, and PCC tools.

Responsibilities

• Provide sales leadership training to Marketing Liaison and Admissions staff to boost admissions and census goals.
• Identify and develop referral sources; educate on services and differentiate from competitors.
• Create Policies and Procedures for the facilities.
• Share market intelligence with Regional Marketing Director and address field concerns.
• Use market data to develop targeted sales actions.
• Manage referral sources to maintain occupancy and skilled mix.
• Oversee facilities calendar: tours, collateral, tour plans, readiness, routing.
• Leverage local referral networks for new referrals.

Skills

Communication

Leadership

Marketing

Admissions

Education

Bachelor's Degree

Tools

MS Excel

CRM

PCC

Job description

Job Type: Full-Time

Benefits Offered:

• Healthcare
• Dental
• Vision
• PTO
• 401K

Job Summary

We are seeking a Director of Business Development. The primary purpose of this position is to lead and manage each facility's Marketing Liaison and Admissions team members, to provide leadership in maintaining the number of referrals and admissions that are required to meet or exceed facility census and revenue goals, by accomplishing the specific business goals. The goals for this role would include but not limited to:

Job Responsibilities

• Provide sales leadership training and support to each facility’s Marketing Liaison and Admissions Coordinator to achieve business objectives: Increased market awareness, implement strategies, create sales & marketing plans, build, achieve, expand admissions and census goals.
• Identify, manage and develop referral sources, educating on facility services and programs and clearly establishing differentiation from competition
• Create Policies and Procedures
• Communicate current market intelligence to Regional Marketing Director, as well as field concerns, issues and barriers.
• Utilizes market intelligence and analysis to develop targeted sales/action items
• Effectively manages existing referral sources to maintain budgeted Occupancy and Skilled Mix.
• Oversee and Manage each Facilities calendar regarding: tours, marketing collateral, establishes consistent tour plan, readiness, route and back-up.
• Evidence of a local referral network from which to develop referral.

Job Qualifications

• Ideal candidate must be a skilled communicator, director and motivator
• Minimum of 3-5 years’ experience in a Leadership position and Marketing or Admissions experience in a Hospital or Long-Term Care facility.
• Bachelor's Degree in related field
• Proficient in MS Excel, PCC and CRM
• Clinical Training / Background (Registered Nurse or Licensed Vocational Nurse) is a plus but not require
• Must own and operate a reliable vehicle for work related trave
• Must have a current Driver’s License
• Work with Administrator to ensure resident satisfaction and to assess/respond to resident satisfaction surveys.

OPCO Skilled Management provides equal employment opportunities to all employees and applicants for employment and prohibits discrimination and harassment of any type without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state or local laws.

This policy applies to all terms and conditions of employment, including recruiting, hiring, placement, promotion, termination, layoff, recall, transfer, leaves of absence, compensation and training.