Regional Director of Business Development

OPCO Skilled Management; Kansas City (MO); On-site; USD 110,000 - 170,000; Full time

Job summary

OPCO Skilled Management in Kansas City, MO is seeking a Regional Director of Business Development to lead growth initiatives across the Kansas City market. You will build referral partnerships with hospitals, discharge planners, and post-acute networks to drive census growth and occupancy.

This leadership role requires strategic sales experience, strong hospital relationships, and the ability to develop and execute regional marketing strategies.

Qualifications

• Bachelor's degree in Marketing, Communications, Healthcare Administration or related field.
• 5+ years of experience in long-term care, post-acute, or healthcare services.
• 2+ years of experience in marketing strategy, data analysis, and business development.
• 3+ years of consultative healthcare sales experience.
• Strong understanding of hospital discharge processes, referral development, and census management.
• Proven ability to build and maintain executive-level healthcare relationships.
• Excellent communication, organization, and presentation skills.

Responsibilities

• Build and maintain referral partnerships with hospitals, discharge planners, case managers, and senior service organizations.
• Drive census growth and occupancy targets by meeting or exceeding goals.
• Develop and execute short- and long-term business development and marketing strategies.
• Identify and pursue new business opportunities within the assigned territory.
• Strengthen relationships with post-acute networks, ACOs, and provider networks.
• Create and manage hospital/referral source plans.

Skills

Sales leadership

Hospital relationships

Referral development

Strategic marketing

Census management

Education

Bachelor's degree in Marketing, Communications, Healthcare Administration

Job description

Kansas City, MO (Regional/Territory Role)
Full-Time | Healthcare | Long-Term Care | Post-Acute

OPCO Skilled Management is seeking an experienced Regional Director of Business Development to lead growth initiatives across the Kansas City market. This role is ideal for a strategic healthcare sales leader with strong hospital relationships and deep knowledge of long-term care, post-acute networks, and referral development.

Position Summary

The Regional Director of Business Development is responsible for driving census growth, building referral partnerships, and executing regional marketing strategies that support organizational growth and profitability. This position oversees territory-level sales efforts, develops high-level referral relationships, and represents the organization across hospitals, physician groups, and post-acute networks.

Key Responsibilities

• Build and maintain strong referral partnerships with hospitals, physicians, discharge planners, case managers, and senior service organizations




• Drive census growth and quality payer mix by meeting or exceeding occupancy goals




• Develop and execute short- and long-term business development and marketing strategies




• Identify and pursue new business opportunities within the assigned territory




• Strengthen relationships with post-acute networks, ACOs, Preferred Provider Networks, and BPCI/BPCI-A partners




• Create and manage individualized hospital and referral source plans




• Monitor market trends, competitor activity, and referral patterns to inform strategy




• Collect, analyze, and report marketing and census data to leadership




• Prepare required reports including weekly schedules, activity logs, and action plans




• Collaborate with clinical and operational leadership to ensure alignment between services and referral expectations




• Support marketing coverage needs during unplanned vacancies when required

Qualifications

• Bachelor's degree in Marketing, Communications, Healthcare Administration, or related field (preferred)




• 5+ years of experience in long-term care, post-acute, or healthcare services




• 2+ years of experience in marketing strategy, data analysis, and business development (required)




• 3+ years of consultative healthcare sales experience (preferred)




• Strong understanding of hospital discharge processes, referral development, and census management




• Proven ability to build and maintain executive-level healthcare relationships




• Excellent communication, organization, and presentation skills

Why Join OPCO Skilled Management?

• Regional leadership role with strategic impact




• Supportive executive team and growth-focused culture




• Opportunity to influence market expansion and referral strategy




• Competitive compensation (commensurate with experience)




• Stable organization within the long-term care sector

OPCO Skilled Management is an Equal Opportunity Employer.