Senior Care Partnerships Lead – Growth & Impact (Madison)

WellSpring Nursing and Care Management; Madison (WI); On-site; USD 54,000 - 66,000; Full time

Benefits offered by this job

Base salary + commission

Career growth opportunities

Local travel and networking events

Job summary

WellSpring Nursing and Care Management is seeking a business development professional to grow our Madison market. You will identify and build partnerships with home care agencies, senior living communities, and healthcare providers to bring WellSpring’s aging-at-home services to families.

You’ll learn each partner’s needs, explain how WellSpring can support clients, and develop ongoing collaborations through outreach, presentations, and joint educational opportunities.

Qualifications

• Experience in business development, relationship management, or consultative sales.
• Preferably in senior care, healthcare, or related service.
• Strong listening, communication, and follow-through skills.
• Ability to organize own schedule and work independently.

Responsibilities

• Identify and build relationships with home care agencies, senior living communities, healthcare providers, senior advisors, and other professionals serving older adults.
• Learn each partner’s needs and explain how WellSpring can support the families they serve.
• Develop ongoing partnerships through regular outreach, meaningful follow-up, presentations, and joint educational opportunities.
• Represent WellSpring at relevant community and professional events.
• Coordinate with our care team to ensure referrals receive timely follow-up and partners stay informed.
• Track relationships, outreach, referrals, and next steps in Salesforce.
• Work with leadership to identify which partnerships and activities are producing results and adjust outreach accordingly.

Skills

Business development

Relationship management

Consultative sales

Senior care experience

Healthcare industry knowledge

CRM experience

Tools

Salesforce

Job description

WellSpring Nursing and Care Management is seeking a business development professional to grow our Madison market. You will identify and build partnerships with home care agencies, senior living communities, and healthcare providers to bring WellSpring’s aging-at-home services to families.

You’ll learn each partner’s needs, explain how WellSpring can support clients, and develop ongoing collaborations through outreach, presentations, and joint educational opportunities.