Business Development & Partnerships Manager - Madison, WI

WellSpring Nursing and Care Management; Madison (WI); On-site; USD 54,000 - 66,000; Full time

Benefits offered by this job

Base salary + commission

Career growth opportunities

Local travel and networking events

Job summary

WellSpring Nursing and Care Management is seeking a business development professional to grow our Madison market. You will identify and build partnerships with home care agencies, senior living communities, and healthcare providers to bring WellSpring’s aging-at-home services to families.

You’ll learn each partner’s needs, explain how WellSpring can support clients, and develop ongoing collaborations through outreach, presentations, and joint educational opportunities.

Qualifications

• Experience in business development, relationship management, or consultative sales.
• Preferably in senior care, healthcare, or related service.
• Strong listening, communication, and follow-through skills.
• Ability to organize own schedule and work independently.

Responsibilities

• Identify and build relationships with home care agencies, senior living communities, healthcare providers, senior advisors, and other professionals serving older adults.
• Learn each partner’s needs and explain how WellSpring can support the families they serve.
• Develop ongoing partnerships through regular outreach, meaningful follow-up, presentations, and joint educational opportunities.
• Represent WellSpring at relevant community and professional events.
• Coordinate with our care team to ensure referrals receive timely follow-up and partners stay informed.
• Track relationships, outreach, referrals, and next steps in Salesforce.
• Work with leadership to identify which partnerships and activities are producing results and adjust outreach accordingly.

Skills

Business development

Relationship management

Consultative sales

Senior care experience

Healthcare industry knowledge

CRM experience

Tools

Salesforce

Job description

WellSpring is a fast-growing startup helping define a new category of care: Assisted Living at Home. We help older adults and their families build the care, coordination, and ongoing nursing oversight needed to make staying at home work as needs change.

We are looking for a business development professional to help grow our Madison market. You will introduce a fresh approach to aging at home, build meaningful partnerships, and help professionals recognize when their clients and families could benefit from WellSpring.

This is an opportunity to help shape a growing business. You will work directly with leadership, contribute ideas, and see the impact of the relationships you build. If you enjoy opening doors, explaining a compelling service, and turning conversations into lasting partnerships, we would love to meet you.

What You Will Do

• Identify and build relationships with home care agencies, senior living communities, healthcare providers, senior advisors, and other professionals serving older adults.
• Learn each partner’s needs and explain how WellSpring can support the families they serve.
• Develop ongoing partnerships through regular outreach, meaningful follow-up, presentations, and joint educational opportunities.
• Represent WellSpring at relevant community and professional events.
• Coordinate with our care team to ensure referrals receive timely follow-up and partners stay informed.
• Track relationships, outreach, referrals, and next steps in Salesforce.
• Work with leadership to identify which partnerships and activities are producing results and adjust outreach accordingly.

What You Bring

• Experience in business development, relationship management, or consultative sales, preferably in senior care, healthcare, or a related service.
• Demonstrated ability to turn professional relationships into ongoing business.
• Strong listening, communication, presentation, and follow-through skills.
• Ability to organize your own schedule and work independently.
• Comfort using a CRM to manage relationships and track results.
• Availability for regular local travel and occasional networking events outside standard business hours.

An existing network in the Madison senior care community is a plus.

Why you’ll love working here

• Opportunities for career growth within the company
• $60,000 base salary plus commission, offering significant earning potential.
• Team members meeting their goals can earn $30,000+/year in commission, with no cap