Senior Campaign Marketing Lead - Hybrid & Analytics-Driven

GovX; San Diego (CA); On-site; USD 85,000 - 100,000; Full time

Benefits offered by this job

Flexible Time Off

Paid Sick Leave

Paid Holidays

401(k) plan with discretionary match

Medical, Dental, Vision, Life

Job summary

GOVX seeks a Campaign Marketing Manager to lead end-to-end promotional campaigns across email, SMS, and digital channels, driving traffic, engagement, and revenue. You will own strategy, calendar planning, content, audience targeting, merchandising, and channel mix, partnering with Creative, Product, Finance, and Analytics to optimize performance.

The ideal candidate blends strategic thinking with rigorous execution, guiding a small team and translating insights into actionable improvements for

Qualifications

• 5+ years of experience in campaign marketing, integrated marketing, eCommerce, digital marketing, or a related field.
• Demonstrated experience owning integrated campaigns from planning through execution, reporting, and optimization.
• Strong understanding of email, SMS, paid media, audience segmentation, eCommerce merchandising, and conversion.
• Strong analytical skills with the ability to translate performance data into actionable recommendations.
• Experience managing cross-functional projects and developing strategic campaign and creative briefs.
• Exceptional organization, attention to detail, communication, and stakeholder-management skills.
• Familiarity with AI-enabled marketing, personalization, or automation tools preferred.

Responsibilities

• Own the development of the promotional campaign calendar and themes, aligned with strategy and business priorities.
• Lead campaigns from strategy and planning through execution, reporting, and optimization across channels.
• Develop content, audience, send cadence, merchandising, and channel strategies for campaigns.
• Create briefs translating objectives into direction for messaging, offers, audiences, and experiences.
• Collaborate with Creative and cross-functional teams to ensure cohesive execution across landing pages and channels.
• Drive launch readiness, timelines, approvals, and accountability; improve processes for efficiency.

Skills

Campaign marketing

Integrated marketing

eCommerce

Digital marketing

Analytics

Cross-functional leadership

Education

Tools

CMS

ESP

Campaign planning platforms

Analytics platforms

Job description

GOVX seeks a Campaign Marketing Manager to lead end-to-end promotional campaigns across email, SMS, and digital channels, driving traffic, engagement, and revenue. You will own strategy, calendar planning, content, audience targeting, merchandising, and channel mix, partnering with Creative, Product, Finance, and Analytics to optimize performance.

The ideal candidate blends strategic thinking with rigorous execution, guiding a small team and translating insights into actionable improvements for