Marketing Campaign Manager

Optomi; Dallas (TX); Hybrid; USD 90,000 - 120,000; Full time

Benefits offered by this job

Opportunity for company-wide digital transformation

Collaborative, innovative culture

Direct interaction with VP-level leadership

Job summary

A digital marketing firm is seeking a Marketing Campaign Manager to oversee a team while actively coding and optimizing marketing campaigns. The ideal candidate has a background in Adobe Campaign, SQL, and Python, with at least 3 years of experience in campaign management. This role offers a hybrid work environment and significant interaction with senior leadership.

Qualifications

• 3+ years of experience as a Campaign Manager or similar role.
• Proven track record in campaign execution across email and multi-channel marketing.
• Strong analytical skills for reviewing campaign setups.
• Hands-on expertise with Adobe Campaign, SQL, and Python.
• Experience with Unica and platforms like HubSpot or MailChimp.
• Strong project management and stakeholder communication skills.

Responsibilities

• Manage and mentor a team of 2–3 analysts.
• Code and maintain campaign logic in Adobe Campaign.
• Collaborate with stakeholders for smooth campaign execution.
• Build and maintain email, direct mail, and call campaigns within campaign tools.
• Collaborate with stakeholders, vendors, and content providers for smooth execution.
• Identify opportunities for automation and continuous improvement in campaigns and data processes.
• Audit campaign setups and documentation for accuracy and compliance.

Skills

Adobe Campaign

SQL

Python

Project management

Communication skills

Education

Bachelor’s Degree or equivalent experience

Tools

HubSpot

MailChimp

Unica

Unica

HubSpot

MailChimp

Job description

Overview

Optomi, in partnership with a flagship financial institution, is seeking a Marketing Campaign Manager to join their growing Campaign Execution Team. This role requires a technically skilled leader who will oversee a team while remaining hands-on in coding, executing, and optimizing marketing campaigns. The right candidate will bring expertise in Adobe Campaign, SQL, and Python to drive the execution side of digital marketing. Only candidates currently residing in, or willing to relocate to, the Baltimore, MD or Irving, TX area will be considered due to a hybrid-in office requirement.

What the right candidate will enjoy

• The opportunity to be part of a company-wide digital transformation
• A highly visible role working directly with VP-level leadership
• Hybrid environment with a collaborative, innovative culture

Experience and qualifications

• Bachelor’s Degree or equivalent experience
• 3+ years of experience as a Campaign Manager, Marketing Manager, or similar role
• Proven track record in campaign management and execution across email, direct mail, or multi-channel marketing
• Hands-on expertise with Adobe Campaign, SQL, and Python
• Experience with Unica and marketing platforms such as HubSpot or MailChimp
• Strong project management skills, with the ability to juggle multiple campaigns
• Excellent written and verbal communication skills; must be confident and professional in stakeholder-facing interactions

Responsibilities

• Manage and mentor a team of 2–3 analysts supporting execution of email and direct marketing campaigns
• Code and maintain campaign logic and workflows in Adobe Campaign using SQL and Python (approximately 70% hands-on)
• Intake business requirements from strategy partners and develop executable segmentation and targeting solutions
• Build and maintain email, direct mail, and call campaigns within campaign selection tools
• Collaborate with stakeholders, vendors, and content providers to ensure smooth campaign execution
• Identify opportunities for automation and continuous improvement within campaigns and related data processes
• Analyze, audit, and review campaign setups and documentation to ensure accuracy and compliance
• Maintain supporting criteria, selection, and audit documentation for all campaigns