Senior Campaign Manager

Expana; United States; Remote; USD 80,000 - 120,000; Full time

Job summary

A leading company in the commodity data sector is seeking a Senior Campaign Manager. This role involves designing impactful campaigns, driving measurable revenue, and collaborating across teams. Ideal candidates will have extensive B2B marketing experience and a proven track record in demand generation.

Benefits

Agile working model

Remote work options

Collaborative team culture

Qualifications

• 7+ years of B2B marketing experience in SaaS, DaaS or PRA.
• Proven experience in content marketing and cross-channel strategy.

Responsibilities

• Design and execute full-funnel campaigns that set the standard.
• Use data to track and optimise campaigns, delivering real impact metrics.

Skills

B2B Marketing

Demand Generation

Campaign Reporting

Content Marketing

Collaboration

Tools

HubSpot

ON24

Excel

PowerPoint

Job description

Are you prepared to explore the ever-changing landscape of global commodity prices, forecasts, and market intelligence? Expana is a leading independent provider of this data for the food, consumer packaged goods (CPG), and capital goods industries. We offer our data and insights through various cloud-based SaaS products, as well as APIs and Data Feeds.

Join us in contributing to our continued success!

Senior Campaign Manager – Demand Generation (B2B Marketing) East or Central time zones

Are you a campaign mastermind ready to own revenue-driven marketing in a high-growth environment? We're looking for a Senior Campaign Manager who thrives on building standout campaigns that move the needle, not just in leads, but in measurable pipeline impact.

You’ll play a critical role in generating 33% of our sales pipeline, turning MQLs into measurable revenue. This is not just a campaign execution role, it’s a strategic, cross-functional opportunity where your creativity, analytical thinking, and leadership will shine.

What You’ll Be Doing

• Campaign Leadership: Design and execute full-funnel campaigns that set the standard in our space
• Content Control: Own editorial content and production, shaping messaging that communicates our unique value and drives engagement
• Performance Reporting: Use data to track and optimise campaigns, report across channels, and deliver real impact metrics
• Media & Events: Oversee webinars, video content, and script production with confidence and precision
• Omnichannel Integration: Work across email, SEO, performance marketing and more to ensure a cohesive, effective approach

You’ll Bring

• 7+ years of B2B marketing experience in SaaS, DaaS or PRA
• Strong background in demand generation and pipeline contribution
• Hands-on experience with HubSpot, ON24, Excel, PowerPoint, and AI tools
• Proven experience in content marketing, campaign reporting, and cross-channel strategy
• Ability to lead with solutions, adapt quickly, and collaborate with sales and marketing teams
• Must have real examples of driving revenue with marketing programs
• Experience marketing to supply chain or operations personas is a plus

Why Join Us?

• High-impact role with direct visibility into revenue
• Collaborative, performance-driven team culture
• Opportunity to innovate and lead in campaign strategy
• Work with advanced tools, data, and tech in a dynamic industry

Ready to build campaigns that don’t just perform — but outperform?

Apply now and bring your demand generation expertise to a marketing team where your results truly matter.

Our Core Values at Expana

At Expana, we take great pride in our core values, which guide our actions and shape our culture:

Brilliance: We strive for excellence in everything we do, pushing the boundaries of creativity and innovation to deliver outstanding results.

Connected: We believe in the power of collaboration and communication. By fostering strong relationships within our teams and with our partners, we create a supportive environment that drives success.

Make a Difference: We are committed to making a positive impact in our industry and community. Our actions reflect our dedication to sustainability, social responsibility, and delivering value to our stakeholders.

Other values such as trust, transparency, creativity, and ownership define our brand and company culture. These qualities are what we seek in our teams as well. Your unique communication style and optimistic vision will inspire harmony with colleagues, customers, and business partners. Your commitment to excellence and strong relationship skills are also valued. Positive energy and strategic skills are key to succeeding at Expana. We value both individual success and collaboration, seeking dynamic team players who think outside the box. Everyone's development is integral to our collective success, so we foster and support each person's strengths and talents.

In return for your hard work and dedication, we offer fantastic rewards. Please note that we operate with an agile working model, allowing for remote work and occasional travel to our offices.

It is important to mention that we use E-Verify with third-party suppliers in our hiring practices to ensure compliance with employment laws.